The Push And Pull Factors Of Tourist Motivations

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Pearce, Morrison and Rutledge, (1998) define tourist motivations as "the global integrating network of biological and cultural forces which gives value and direction to travel choices, behavior and experience" (Espinoza, 2003. p 3). This essentially implies that tourist motivations are the reasons, that a traveler chooses a destination to travel to. Motivations as to why people travel may differ from person to person, however, similar themes generally tend to emerge. For example, the need to escape from their everyday surroundings, or, relaxation, or to discover new destination, are often what tourists alluded to. From this many theories have been developed in order to explain and help the tourism industry understand why tourist travel, and …show more content…
Push and pull factors are the influences which simulate a traveller’s choice on what destination to travel to. Crompton (1979) suggests that each person has the push factor, that comes from the intrinsic desires of the individual. This means that each traveller has a deep inner desire to travel, and is unable to settle this desire without travelling, the push factors within a person are generally the desire to escape, rest and relaxation, the need for adventure, health or to exude ones status or wealth (Kozak, 2000., & Correia., et al, 2013). Pull factors is essentially what the destination promotes to the traveller, in order to ‘pull’ the tourist into their destination. Every destination offers an abundance of products and services in order to attract tourist, therefore, each tourist has an opportunity to choose from a set of destinations, however, it is mainly related to the attractiveness of the destinations and tangible characteristics such as natural landscapes, recreation facilities and accommodation or cultural and historical resources (Kozak, 2000., & Crompton, 1979). For example, a resident in Cape Cod, an island in Southeastern Massachusetts, indicated that in the summer, mass crowds generally tend to travel to Cape Cod, for their summer vacation in order to escape the city. However, many local residents of Cape Cod, travel to Maine, New Hampshire, or Vermount in order to escape these crowds (Crompton, 1979). Therefore, the residents are pushed by the motivation of escaping from their mundane environment, and are pulled, into surrounding cites, with knowledge that they would be less busy then their

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