OBJECTIVES
1. To understand the general scenario of outbound tourism to Germany in india.
2. To put the theoretical knowledge learnt in the first year to practical work.
3. To understand organisational and work culture
4. To understand the degree to which travel agencies help in promoting the destination Germany to their clients.
5. To learn about the various whereabouts which are taking place in Germany which is boosting its tourism scenario.
6. To observe and detect areas in which the travel agencies should improve to boost and promote Germany in India making the travellers aware of the various destinations there.
CHAPTER I INTRODUCTION TO THE …show more content…
The board speaks about the diverse attracting factor the country boasts off to the global market, thereby putting Germany in a very strong and a very appealing brand name, “Destination Germany”.
The German National Tourist Board plays a very vital role in the promotion of Germany as tourist destination on the global market. The various activities that they conduct include the various new strategies designed for marketing and the developing concepts which are drawn around the certain themes, events and attractions and also about bringing about together and discussing the various market activities performed by the various partners of the German industry of travel. The board also takes an active role in the form of far ranging sales activities in markets of new growth. With respect to this the board always relies on its close collaborations with travel industry of German, partners of the commerce and associations of trade.
The German Nation Tourist Board’s business goals are as follows:
• To increase the volume of inflow and outflow of tourist
• To increase the International foreign currency receipt
• To strengthen Germany’s profile as a MICE and business …show more content…
The German National Tourist Office in India was set up in the year of 2006. India stands fifth overall and fourth in the Asian region for the inflow of the inbound tourist traffic in Germany.
The German National Tourist office has been on the edge of experiencing success every consecutive year since its launch in India, with the exception of the year of 2009 for the obvious reasons. In fact during the period of the time during January to November 2010, Germany registered over 4,20,000 overnight stays in which it was over the other European nations, except the United Kingdom.
The various segments of the corporate business travel and segments of trade fair have always been the lucrative proposers and propositions for Germany and, therefore, they conduct various activities like the campaigns and promotions based on sales activity weeks, road shows and etc has been regularly organised. There is an equal venture of 50:50 joint approach to create a marketing funding of Euros worth 4,00,000 for various promotions
1. To understand the general scenario of outbound tourism to Germany in india.
2. To put the theoretical knowledge learnt in the first year to practical work.
3. To understand organisational and work culture
4. To understand the degree to which travel agencies help in promoting the destination Germany to their clients.
5. To learn about the various whereabouts which are taking place in Germany which is boosting its tourism scenario.
6. To observe and detect areas in which the travel agencies should improve to boost and promote Germany in India making the travellers aware of the various destinations there.
CHAPTER I INTRODUCTION TO THE …show more content…
The board speaks about the diverse attracting factor the country boasts off to the global market, thereby putting Germany in a very strong and a very appealing brand name, “Destination Germany”.
The German National Tourist Board plays a very vital role in the promotion of Germany as tourist destination on the global market. The various activities that they conduct include the various new strategies designed for marketing and the developing concepts which are drawn around the certain themes, events and attractions and also about bringing about together and discussing the various market activities performed by the various partners of the German industry of travel. The board also takes an active role in the form of far ranging sales activities in markets of new growth. With respect to this the board always relies on its close collaborations with travel industry of German, partners of the commerce and associations of trade.
The German Nation Tourist Board’s business goals are as follows:
• To increase the volume of inflow and outflow of tourist
• To increase the International foreign currency receipt
• To strengthen Germany’s profile as a MICE and business …show more content…
The German National Tourist Office in India was set up in the year of 2006. India stands fifth overall and fourth in the Asian region for the inflow of the inbound tourist traffic in Germany.
The German National Tourist office has been on the edge of experiencing success every consecutive year since its launch in India, with the exception of the year of 2009 for the obvious reasons. In fact during the period of the time during January to November 2010, Germany registered over 4,20,000 overnight stays in which it was over the other European nations, except the United Kingdom.
The various segments of the corporate business travel and segments of trade fair have always been the lucrative proposers and propositions for Germany and, therefore, they conduct various activities like the campaigns and promotions based on sales activity weeks, road shows and etc has been regularly organised. There is an equal venture of 50:50 joint approach to create a marketing funding of Euros worth 4,00,000 for various promotions