There are several target groups to look at when aiming to increase tourism in a specific country: Youngsters, Elderly People, Couples, Singles, Families, and within that different interests.
Youngsters can be defined from age 16 to 29. They’re about finishing their individual education, are vital, energised and excited. They are most likely interested in an active and fun vacation and would rather go to the beach or clubs than to cultural entertainment such as museums or opera. Common destinations for youngsters within Europe are Mallorca, Rimini or Alicante. Good weather, a great variety of nightlife and access to a beach is obligatory in their stay. Due to little money accessibility, which is mostly spent in the education, youngsters prefer …show more content…
The parents are between 25 and 50 and the children between 0 and 20. As older the kids get, the more adventurous and far it gets. Nevertheless, parents always think of the children’s choice before their own. Families are often found in Holiday Clubs, such as Robinson Club, which is a safe environment for little children and the parents get time to sit back and relax. After the children can take care about themselves, families appear also in more risky countries like developing countries. They would rather not go into a quiet Resort, but actually travel, also in like city trips and active holiday. The kids do not necessarily get looked on as children, more like young …show more content…
elderly wouldn’t mostly climb on high mountains). That is why the first target group is Backpackers.
The second target group is DINK’s, (“Dual Income, No Kids”). They are mostly looking for privacy, romantic, active travels and can afford a more expensive holiday. The group chose consciously no children, because it limits active lifestyle such in climbing or hiking. Furthermore parents care a lot about their children's choice and interests and would choose a Family Club over an adventurous holiday. Couples without children are able to travel without any constrictions, which children could cause, so they can enjoy Norway’s freedom and isolation.
Additionally, couples enjoy privacy for themselves on vacation, which is broadly the case in Norway. They can take time for each other, enjoy themselves and concentrate on their relationship.
Due to the double income and no expenses on kids, DINK’s are able to afford an expensive country, like Norway. The country’s lifestyle expenses are quite high. DINK’s can make use of luxurious hotels and high-end adventurous
Youngsters can be defined from age 16 to 29. They’re about finishing their individual education, are vital, energised and excited. They are most likely interested in an active and fun vacation and would rather go to the beach or clubs than to cultural entertainment such as museums or opera. Common destinations for youngsters within Europe are Mallorca, Rimini or Alicante. Good weather, a great variety of nightlife and access to a beach is obligatory in their stay. Due to little money accessibility, which is mostly spent in the education, youngsters prefer …show more content…
The parents are between 25 and 50 and the children between 0 and 20. As older the kids get, the more adventurous and far it gets. Nevertheless, parents always think of the children’s choice before their own. Families are often found in Holiday Clubs, such as Robinson Club, which is a safe environment for little children and the parents get time to sit back and relax. After the children can take care about themselves, families appear also in more risky countries like developing countries. They would rather not go into a quiet Resort, but actually travel, also in like city trips and active holiday. The kids do not necessarily get looked on as children, more like young …show more content…
elderly wouldn’t mostly climb on high mountains). That is why the first target group is Backpackers.
The second target group is DINK’s, (“Dual Income, No Kids”). They are mostly looking for privacy, romantic, active travels and can afford a more expensive holiday. The group chose consciously no children, because it limits active lifestyle such in climbing or hiking. Furthermore parents care a lot about their children's choice and interests and would choose a Family Club over an adventurous holiday. Couples without children are able to travel without any constrictions, which children could cause, so they can enjoy Norway’s freedom and isolation.
Additionally, couples enjoy privacy for themselves on vacation, which is broadly the case in Norway. They can take time for each other, enjoy themselves and concentrate on their relationship.
Due to the double income and no expenses on kids, DINK’s are able to afford an expensive country, like Norway. The country’s lifestyle expenses are quite high. DINK’s can make use of luxurious hotels and high-end adventurous