Tourism is one of the biggest and fastest growing sectors in the world.
Tourism is highly influenced by seasonality. Tourism as an integral part of global business is highly dependent on seasonal changes in climatic conditions, economic activities as well as human behaviour and the society in general. Seasonality can be explained as the fluctuations in the year that occurs in specific duration.
Features of seasonality
Tourism demand is predominantly characterized by seasonal, economic political and others such factors. There are certain times of the year which observe a greater demand than others. At these times there is a greater strain on services like hotel bookings, employment and the transport system, etc.
Climate is particularly …show more content…
Natural
2. Institutional
3. Additional
Natural Causes
Natural causes of seasonality implies temporal variations in natural phenomenon particularly related to climate that are associated with air, water, sunlight, snowfall, high temperatures, humidity, geographical location and wind.
Travellers have specific preferences which make it necessary to distinguish between different types of tourism (bathing-, hiking- or ski vacations). For instance, a beach resort is preferred by a tourist who wants to enjoy sunlight and water sports. On other side, skiers who are eager to see outstanding snow scenery are favoured by ski resort. This example perfectly explains that natural factors depend on demand of tourism.
Institutional Causes
Institutional seasonality is more complex as it is based on human behaviour and consumer decision making (e.g. deciding on the timing of holidays). These holidays obtain from religious, cultural and organizational factors. Institutional seasonality include: holidays (school, university, work, public, religious) and sociological and economical factor.
Additional Causes
Hosting time of sporting event - e.g. the Olympic …show more content…
Seasonality relies on various aspects which in turn effects organizations. Organizations should implement and follow number of strategically steps to triumph over seasonality. Marketing campaigns need to be improved. Seasonality is the key aspect in Tourism industry hence it must be keenly tackled by the organization. Seasonality can be overcome by travel agencies by offering discounts with prompted services. Attracting tourists with various incentives in off peak season might bring good profits to agencies. Offering discounts to senior citizens, group bookings etc, Provide loans or subsidies by government to develop local
Tourism is highly influenced by seasonality. Tourism as an integral part of global business is highly dependent on seasonal changes in climatic conditions, economic activities as well as human behaviour and the society in general. Seasonality can be explained as the fluctuations in the year that occurs in specific duration.
Features of seasonality
Tourism demand is predominantly characterized by seasonal, economic political and others such factors. There are certain times of the year which observe a greater demand than others. At these times there is a greater strain on services like hotel bookings, employment and the transport system, etc.
Climate is particularly …show more content…
Natural
2. Institutional
3. Additional
Natural Causes
Natural causes of seasonality implies temporal variations in natural phenomenon particularly related to climate that are associated with air, water, sunlight, snowfall, high temperatures, humidity, geographical location and wind.
Travellers have specific preferences which make it necessary to distinguish between different types of tourism (bathing-, hiking- or ski vacations). For instance, a beach resort is preferred by a tourist who wants to enjoy sunlight and water sports. On other side, skiers who are eager to see outstanding snow scenery are favoured by ski resort. This example perfectly explains that natural factors depend on demand of tourism.
Institutional Causes
Institutional seasonality is more complex as it is based on human behaviour and consumer decision making (e.g. deciding on the timing of holidays). These holidays obtain from religious, cultural and organizational factors. Institutional seasonality include: holidays (school, university, work, public, religious) and sociological and economical factor.
Additional Causes
Hosting time of sporting event - e.g. the Olympic …show more content…
Seasonality relies on various aspects which in turn effects organizations. Organizations should implement and follow number of strategically steps to triumph over seasonality. Marketing campaigns need to be improved. Seasonality is the key aspect in Tourism industry hence it must be keenly tackled by the organization. Seasonality can be overcome by travel agencies by offering discounts with prompted services. Attracting tourists with various incentives in off peak season might bring good profits to agencies. Offering discounts to senior citizens, group bookings etc, Provide loans or subsidies by government to develop local