Touch'in Paris Essay

12953 Words Apr 21st, 2016 52 Pages
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Future of Dining
The international marketing strategy of Touch’ In Paris

Course Title: Lecturer Name: Module/Subject Title: Assignment Title: Company: Date due: | BA (Hons) MarketingSandra KernanInternational Marketing/ B8MK106Future of DiningTouch’ In Paris04/04/2016 | N° of words: | 2756 words (excl. Table of Figures, Executive Summary, Table of Contents, Figures, Appendix, Minutes of Meeting, Individual Contribution and References) | Student Names: | |

Executive Summary
This research paper aims to analyze internal and external factors concerned with the expansion of “Touch’ in Paris” into the Irish market under the
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The trend toward health and consciousness, coupled with an increasing interest in innovative restaurant concept, and high-quality cuisine, is inducing foodservice operators to adopt value-added options.
Restaurant industry has become highly competitive

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