The company is dealing with all the farmers in such a way that both the parties are equally benefited. The company not only ensures the best coffee but also works further for the environment conservation (Kreitner & Kinicki, 2013). The main challenge that Starbucks is facing the production of its coffee beans. In order words, the company is trying its best to retain the coffee farmers and compensate them well so that they can give them the beans according to the demand of the market. Starbucks rules the market and looking forward to the new opportunities is the biggest plus point of the company whereas the company too has to be very careful with its competitors and has to keep an eye what the competitors are doing (Geereddy, 2013) . The fluctuation in the price and what other competitors are offering are the main factors that Starbucks need to keep into
The company is dealing with all the farmers in such a way that both the parties are equally benefited. The company not only ensures the best coffee but also works further for the environment conservation (Kreitner & Kinicki, 2013). The main challenge that Starbucks is facing the production of its coffee beans. In order words, the company is trying its best to retain the coffee farmers and compensate them well so that they can give them the beans according to the demand of the market. Starbucks rules the market and looking forward to the new opportunities is the biggest plus point of the company whereas the company too has to be very careful with its competitors and has to keep an eye what the competitors are doing (Geereddy, 2013) . The fluctuation in the price and what other competitors are offering are the main factors that Starbucks need to keep into