1. What are the top three key decisions faced by Garcia?
The three decisions faced by Garcia are one he needs to find the best location for the coffee shop. The second decision he must find what are the trends in coffee consumption patterns in the U.S., and the last decision is that he needs to find what makes a coffee shop so popular.
There are few important things to consider like what types of offerings coffee, gourmet coffee or other types of foods and pastries that accompany or compliment coffee. An important decision will be the price points for the offerings. Also what kind of shop does he want a quality or quantity one based on price points?
2. What are the key deliverables that an outside researcher should produce to help Joe …show more content…
The merits of their results should be recognized based on different variables and procedures of the studies. The first study mentioned argued that McDonald’s was the best when considering all the variables. The price and the taste of the coffee as black only were the primary variables of the study. The second study surveyed the coffees as black but was only sampled in an “urban location near the inner city center in which he lived.” This variable could limit data based on the geographical limitations the study was done in. The third study was comparing a large company losing touch with its customer base. The variable of this study is the data sample was from one shop. This specific data sample could also potentially be flawed due to the fact it is a specialty shop that may also be selling other products. The fourth study compared the coffee-drinking experience and which shop they frequented the most. The variable in this data is that the number or locations could be a factor. The other brands may not be as available. The four studies each had different variables and processes for the outcomes. The results of the studies should be recognized as strong direction for Garcia when designing the stages of research process for his company. The flaws Garcia studies in the four studies allows for correction in pursuit of a correct market …show more content…
Easy the problem is the research that the research Garcia needs may not be exactly what he has found, Garcia has more of a general study of what kind of coffee is drank around the whole United States. What Garcia needs is research in whatever market the coffee shop is opening up at. Also what Garcia needs to see is if consumers change their likes once sugar and cream is added, or with other drinks, or if really the taste of the coffee is what defines their preferences.
- Determine who will do the research for the coffee project. Get the right people to do this research of the market. Target the areas of the location that Garcia likes, target the customers and market that Garcia wants to tailor their likes in the new coffee shop.
- Picking out the appropriate methodology for the research. Determine what exactly needs to research like what exactly is that the consumer likes about their coffee and their coffee shops. What other features attribute to their decisions.
- Data collection process is about choosing the right process for your data collection. You have to chose the right places, the right methods, and the right people. Keep the research as accurate as possible and avoid as much error as
The three decisions faced by Garcia are one he needs to find the best location for the coffee shop. The second decision he must find what are the trends in coffee consumption patterns in the U.S., and the last decision is that he needs to find what makes a coffee shop so popular.
There are few important things to consider like what types of offerings coffee, gourmet coffee or other types of foods and pastries that accompany or compliment coffee. An important decision will be the price points for the offerings. Also what kind of shop does he want a quality or quantity one based on price points?
2. What are the key deliverables that an outside researcher should produce to help Joe …show more content…
The merits of their results should be recognized based on different variables and procedures of the studies. The first study mentioned argued that McDonald’s was the best when considering all the variables. The price and the taste of the coffee as black only were the primary variables of the study. The second study surveyed the coffees as black but was only sampled in an “urban location near the inner city center in which he lived.” This variable could limit data based on the geographical limitations the study was done in. The third study was comparing a large company losing touch with its customer base. The variable of this study is the data sample was from one shop. This specific data sample could also potentially be flawed due to the fact it is a specialty shop that may also be selling other products. The fourth study compared the coffee-drinking experience and which shop they frequented the most. The variable in this data is that the number or locations could be a factor. The other brands may not be as available. The four studies each had different variables and processes for the outcomes. The results of the studies should be recognized as strong direction for Garcia when designing the stages of research process for his company. The flaws Garcia studies in the four studies allows for correction in pursuit of a correct market …show more content…
Easy the problem is the research that the research Garcia needs may not be exactly what he has found, Garcia has more of a general study of what kind of coffee is drank around the whole United States. What Garcia needs is research in whatever market the coffee shop is opening up at. Also what Garcia needs to see is if consumers change their likes once sugar and cream is added, or with other drinks, or if really the taste of the coffee is what defines their preferences.
- Determine who will do the research for the coffee project. Get the right people to do this research of the market. Target the areas of the location that Garcia likes, target the customers and market that Garcia wants to tailor their likes in the new coffee shop.
- Picking out the appropriate methodology for the research. Determine what exactly needs to research like what exactly is that the consumer likes about their coffee and their coffee shops. What other features attribute to their decisions.
- Data collection process is about choosing the right process for your data collection. You have to chose the right places, the right methods, and the right people. Keep the research as accurate as possible and avoid as much error as