“Click, click, click,” “Move out of the way,” “Side-view please,” “I love you Taylor Swift!” These are the words one hears viewing Taylor Swift Gets Mobbed by Paparazzi in LAX Airport (WowCelebrityTV). Our fascination with celebrity dates back in 1500 B.C. when Mesopotamians recorded on cuneiform tablets an affair between their mayor and a married woman. Over the past two decades, interest in celebrity lives, scandals, and accomplishments have exponentially increased. Second from the Obama’s, the Evening Chronicle claims that the Kardashians are the most famous family in America. What has cause this increasing fascination towards celebrities? Many believe that the increasing fan-bases are a result of the Internet. Many celebrities have used
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Before the popularity of the internet, broadcasters relied on Nielsen ratings. Nielsen rating relied on information collected from TV set meters installed on every TV set in the world (HowStuffWorks). The broadcasters then combine this information with huge databases of the programs that appear on each TV station and cable channel. A flaw to this is when broadcasters determine when a TV show is attractive. Nielsen ratings do not give reviews about a TV show. They only give statistics on how many viewers watch a certain program. Twitter makes this process a breeze because broadcasters can determine whether a TV show is odious or engrossing. By “offer[ing] a safe forum for interaction with fans” (Gayle S.), TV networks engage social media users to be part of reality TV. America’s Next Top Model (ANTM) has included social media feedback into the program allowing Tyra Banks and other judges to take into consideration the online community’s response. They would post a photo on Facebook and Twitter and allow the world to comment on it. If the feedback for a model’s photo included synonyms of stunning, comical, bold, or gorgeous, then the contestant is most likely to stay in the competition no matter how harsh the judges rate them. If the online community’s feedback was critical using synonyms of boring, bland, or awkward, then the contestant was most …show more content…
All celebrities are considered a type of business. For example, Lady Gaga is a singer. With her talent, other companies and events can “rent” her to perform. To expand the business of Lady Gaga, she endorses products, makes products like her Fame perfume, writes music for other artist, and creates exhilarating, five-star tours. But most importantly, the company of Lady Gaga needs devoted consumers in order to do anything. Many celebrities have looked into social media knowing “that while the growth in data that we’ve experienced thus far this century has been impressive, we have only scratched the surface of data growth” (Surdak). “If you want to remain relevant to your customers in the coming years, it is imperative that you embrace these trends and align your business strategies to the new world into which they are leading us” (Surdak). These strategies include spreading more advertising through our devices. When one signs on to an airport’s wifi, a user will be required to watch a video displaying Kanye West’s Yeezus tour information and destinations. Or if one is playing Candy Crush, a free game, and ad about Kim Kardashian’s game might pop up during one’s game play on a ribbon at the bottom of the
Before the popularity of the internet, broadcasters relied on Nielsen ratings. Nielsen rating relied on information collected from TV set meters installed on every TV set in the world (HowStuffWorks). The broadcasters then combine this information with huge databases of the programs that appear on each TV station and cable channel. A flaw to this is when broadcasters determine when a TV show is attractive. Nielsen ratings do not give reviews about a TV show. They only give statistics on how many viewers watch a certain program. Twitter makes this process a breeze because broadcasters can determine whether a TV show is odious or engrossing. By “offer[ing] a safe forum for interaction with fans” (Gayle S.), TV networks engage social media users to be part of reality TV. America’s Next Top Model (ANTM) has included social media feedback into the program allowing Tyra Banks and other judges to take into consideration the online community’s response. They would post a photo on Facebook and Twitter and allow the world to comment on it. If the feedback for a model’s photo included synonyms of stunning, comical, bold, or gorgeous, then the contestant is most likely to stay in the competition no matter how harsh the judges rate them. If the online community’s feedback was critical using synonyms of boring, bland, or awkward, then the contestant was most …show more content…
All celebrities are considered a type of business. For example, Lady Gaga is a singer. With her talent, other companies and events can “rent” her to perform. To expand the business of Lady Gaga, she endorses products, makes products like her Fame perfume, writes music for other artist, and creates exhilarating, five-star tours. But most importantly, the company of Lady Gaga needs devoted consumers in order to do anything. Many celebrities have looked into social media knowing “that while the growth in data that we’ve experienced thus far this century has been impressive, we have only scratched the surface of data growth” (Surdak). “If you want to remain relevant to your customers in the coming years, it is imperative that you embrace these trends and align your business strategies to the new world into which they are leading us” (Surdak). These strategies include spreading more advertising through our devices. When one signs on to an airport’s wifi, a user will be required to watch a video displaying Kanye West’s Yeezus tour information and destinations. Or if one is playing Candy Crush, a free game, and ad about Kim Kardashian’s game might pop up during one’s game play on a ribbon at the bottom of the