Maternova Case Analysis

Improved Essays
Mission Statement Maternova is an e-commerce marketplace for technologies and innovations increasing maternal and newborn health by providing access to affordable resources. Maternova works as an intermediary of health technologies to help doctors, nurses, organizations and midwives to have access to affordable health products. In Maternova’s webpage, our team found two different mission statements: 1) an extended mission statement, and 2) an 8 words statement. Extended mission statement: “Our mission is to accelerate the speed at which a core and vital set of life-saving innovations are discovered and deployed to those most in need (starting with mothers and infants).” (Maternova web. http://maternova.net/about-maternova. …show more content…
(Sub Assumption)
Maternova continues to work jointly with universities on research so that it will continue to extend its research capabilities. (Partnership)
If Maternova keeps its features of high technology but easy to use in its products, it will reach people new to technologies but in need. (Sub Assumption)
If Maternova increase to share its value with more volunteers, it will decrease its labor costs so that it can utilize them in researching products. (Sub Assumption)
Maternova continues to develop its research and data on maternal health so that it will enhance its function as a global resource center for health workers. (Sub assumption)
If Maternova enhances maternal health by implementing its core mission, it will support infant and early childhood’ health by having their mothers able to being with them in need. (Main assumption)
If Maternova financially supports onsite health facilities with its profits, it will improve the health of women and newborns in need along with its products. (Sub Assumption)
If Maternova financially supports health education and the training of women in need with its profits, it will increase their awareness about health. (Sub

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