Toms Vs Nike

In an industry full of competitors, TOMS and Nike both thrive through different means and resources. TOMS focus’ on the conscious consuming with positive product impact through various charitable campaigns the company has partnered with. Nike on the other hand emphasis’ its resources on marketing. Nike wants to show the consumer that if you want to be the best you must buy the best.

TOMS stands out from the rest with a platform which differs its products from the others. The main goal of the company is to give back with every purchase a consumer makes. To make this possible TOMS has created a campaign called One for One. With every sale from shoes, backpacks, and eyewear TOMS plan to give back to the communities that need assistance the most. Through sales of their products, they provide various groups of individuals with free shoes, medical assistance in regard to eyesight, clean water, and anti bullying programs.
How the consumers process this campaign is to purchase TOMS products while simultaneously making a difference in the world we live in. This allows their customers to not only satisfy their needs to purchase their products, but also enables their valued customers to …show more content…
These consumers want to play like their favourite athlete, resulting in buying the same gear as the athlete. Consumers take this knowledge and convince themselves that in order to increase performance they have to buy Nike products. Nike’s marketing strategy is unique because with various endorsement deals and consumer awareness they have been able to build company that dominates a majority of the sports industry. With some of best athletes around the world backing the company and creating consumer awareness for their products, Nike has been able to create a solid platform for success and perceived legacy of the