TOMS vs. BOBS
BOBs is brand-new line of shoes made by the well-known footwear company, Sketchers. Sketchers has already established their customer market, built a successful business model, and have maintained a strong clientele base throughout the years. However, it can be argued that their most recent product launch is a complete “copy and paste” of another shoe company, TOMS shoes. Anyone familiar with and loyal to TOMS would agree that Sketcher’s newest creation is way too similar to their original design and business model. Not only do the names sound alike, but the style of the shoes look almost completely identical with each other. Sketchers has also completely “borrowed” TOMS’ business model.
“TOMS” shoes, it is a shoe company that was started in 2006 by Blake Mycoskie; a young entrepreneur with a big dream and a heart for helping …show more content…
They are usually about two dollars cheaper than a pair of TOMS. For each pair of BOBS purchased from their customers, Sketchers donates another pair of shoes to a child in need. They have a short, one syllable name. It should, because Blake Mycoskie, founder of TOM’s shoes, had the idea first. Mycoskie, on his travels to Argentina, saw hundreds of barefoot children. This inspired him to take a chance on his business and he eventually ended up with philanthropic success. Both companies are doing great things through their businesses by helping less fortunate children, but why Sketchers could not have made their style of shoe a little different? They could have designed them with their own unique fashion statement instead of copying TOMS. Either way, they would be helping the children. It is one thing to share the same mission, but at least Sketchers could have created an original shoe. TOMS shoes focuses on the cause of their business rather than the money. Unlike Sketchers, they didn’t try to use their mission for marketing
BOBs is brand-new line of shoes made by the well-known footwear company, Sketchers. Sketchers has already established their customer market, built a successful business model, and have maintained a strong clientele base throughout the years. However, it can be argued that their most recent product launch is a complete “copy and paste” of another shoe company, TOMS shoes. Anyone familiar with and loyal to TOMS would agree that Sketcher’s newest creation is way too similar to their original design and business model. Not only do the names sound alike, but the style of the shoes look almost completely identical with each other. Sketchers has also completely “borrowed” TOMS’ business model.
“TOMS” shoes, it is a shoe company that was started in 2006 by Blake Mycoskie; a young entrepreneur with a big dream and a heart for helping …show more content…
They are usually about two dollars cheaper than a pair of TOMS. For each pair of BOBS purchased from their customers, Sketchers donates another pair of shoes to a child in need. They have a short, one syllable name. It should, because Blake Mycoskie, founder of TOM’s shoes, had the idea first. Mycoskie, on his travels to Argentina, saw hundreds of barefoot children. This inspired him to take a chance on his business and he eventually ended up with philanthropic success. Both companies are doing great things through their businesses by helping less fortunate children, but why Sketchers could not have made their style of shoe a little different? They could have designed them with their own unique fashion statement instead of copying TOMS. Either way, they would be helping the children. It is one thing to share the same mission, but at least Sketchers could have created an original shoe. TOMS shoes focuses on the cause of their business rather than the money. Unlike Sketchers, they didn’t try to use their mission for marketing