Toms Shoes Case Study

2237 Words 9 Pages
Register to read the introduction… 2012). This company modeled their business plan and product line around three key interest that combine health and education to provide children in need with hope for a better tomorrow: 1.) unpaved roads and other hazards cause injury to children walking barefoot in the unsafe terrains of these impoverished countries, 2.) a range of soil-transmitted diseases, such as Helminthiasis, can be prevented simply by wearing shoes, 3.) many nations require that all children wear shoes in order to be able to attend school. TOMS Shoes has made it their mission to provide these children with a pair of shoes to ensure that they are not only healthy but also given the chance to achieve a better education, in hopes that they will then be able to, in return, help their communities (Spaulding, Fernandez, and Sawayda. 2011). As much as TOMS Shoes has done for children all over the world, it would all be impossible without the help of their Giving Partners and the company’s non-profit subsidiary, Friends of TOMS. TOMS Shoes establishes “shoe-giving partnerships with humanitarian organizations worldwide that have a deep experience and long-term presence in the countries and communities they serve.” Organizations work with TOMS Shoes to; find communities in need of shoes, ensure that children are given shoes that …show more content…
He set out to find retail stores that would give his unique business proposal a chance. When a few local boutiques in Los Angeles agreed to sell the shoes, his story was picked up by the Los Angeles Times and that weekend alone he had $88,000 in orders come through and business has thrived ever since. After only two years of being in business, the company had made 9.6 million in revenue. TOMS Shoes is not your typical organization; it consists of two parts that must interdependently work together to achieve the company’s mission: TOMS Shoes is the for-profit part of the company that manages the overall operation and logistics while Friends of TOMS is a non-profit subsidiary that organizes the many ‘shoe drops’ that happen all over the world, where volunteers personally place shoes on the feet of children in need, and all other volunteer activities. Mycoskie has named his unique business model as “Philanthropic Capitalism”, due to the company’s ability to incorporate philanthropy into a business that still turns a profit. When deciding how his business plan was going to work out, Mycoskie kept in mind that donating money to these children would be a one-time deal that could only do so much and last so long for these children. He wanted to create an organization that would be able to repeatedly give help to needy children and inspire others to contribute as well. Mycoskie says, “Ultimately, I am trying …show more content…
It is helping a young child in need, and what you feel after you have done so.” (Ahsman. 2011) I couldn’t agree with this statement more. In my opinion, TOMS Shoes has set on a charitable mission that is one of the greatest and most successful in a long time. They have found a way to provide citizens with jobs in a profitable company while also giving to over 44 countries around the world that need help the most. Mycoskie could not have chosen a better approach to giving back to the world. “Next time you hear “TOMS” don’t just think of the shoes they sell, think of the lifestyle they represent.” (Ahsman.

Related Documents