Tommy Hilfiger Essay

17399 Words Dec 9th, 2012 70 Pages
IN-COMPANY TRAINING REPORT

ON

MARKETING STRATEGY OF TOMMY HILFIGER

COMPLETED IN TOMMY HILFIGER LTD

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA)

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR

TRAINING SUPERVISOR: SUBMITTED BY:
MR. SAUMYA GHOSH MANDEEP SINGH
(Senior Marketing Manager) Batch: 2007-2010 Enrollment No.: 07511213132

Session: 2007-2010

RNIS COLLEGE OF MANAGEMENT
DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR-125001
PROJECT REPORT

ON

MARKETING STRATEGY OF TOMMY HILFIGER

COMPLETED IN TOMMY HILFIGER LTD
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It has played an important role in generating foreign exchange reserves and creating employment opportunities. The growing fashion consciousness during the 1980s and the convenience offered by ready-to-wear garments were largely responsible for the development of the branded apparel industry in India.

Moreover the study further looks into the branded T-shirt/ Jeans market through a primary study conducted in Delhi and NCR. The findings have been listed in the report along with the recommendations for branding in the segment.
ACKNOWLEDGEMENT

There is always a sense of gratitude which one express to other for the helpful so needy services they render during all phases of life. I would like to express my gratitude towards all those who have been helpful to me in getting this mighty task of training to a successful end.

With the deepest sense of esteem and gratitude I express my sincere thanks to Mr. Saumya Ghosh (Senior Marketing Manager) under whose able guidance I was able to learn much and successfully complete my summer training.

I would take this opportunity to thank all my family members for their helps & suggestions during the course of project work. I am also thankful to all my friends who gave me constant & continuous inspiration to complete this project.

MANDEEP SINGH
Enrollment No.: 07511213132

TABLE OF CONTENTS

TOPIC PAGE NO.

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