This report provides an analysis of the distribution expansion for Tom Ford brand. The research draws attention to the fact how Tom Ford brand became global brand, growth of its retail network and distribution methods it uses on COO market and the Global market.
In introduction, you will be able to read overview of the brand, and the recent successes, developments and some issues that brand has during last three years, and three-year change of the retail network.
Second part is, Analysis, I’m offering you latest information about, distribution methods, and the way the company sells its products. Also, you will be able to see with whom the company has signed partnership agreements, for design, production and distribution. The report finds, …show more content…
That means he wants to sell his high-end products around the world by using an effective global marketing strategy and by keeping in mind what his competitors will be releasing around the world as well. Since Ford has his company throughout the world, job outsourcing has been very beneficial for him. He has been able to maintain his goal of being a global luxury brand by making good products and selling them in stores around the world.”
With effective distribution strategy Tom Ford has managed to place his brand on the global market, and make it one of the world’s famous brands. As I described earlier through this work, his relationship with different world’s regional partners, helped him to enter the various markets in the world. Using effectively direct and also indirect methods of distribution, this brand has become a global brand in very short time. It is difficult to criticize this brand, because one thing is undeniable, and that is; Tom Ford knows how to achieve his set goals …show more content…
In the future, it should continue with covering all of these markets, but especially the Asian market because it is a market where luxury products are sold most. In addition, most countries in Asia recorded high rates of economic growth (China, India, Japan) which increases the purchasing power of the population and creating the conditions for increased sales of the brand. Special attention should be paid to both India market and the market in Hong Kong, because the brand has only one shop-in-shops stores in these countries. Also in future, they should start opening more directly operated stores (DOS), buying back franchises from local partners or ending a partnership with them to take direct control over their stores at Asian market. And all that because, they will be able to better control brand image and oversee
In introduction, you will be able to read overview of the brand, and the recent successes, developments and some issues that brand has during last three years, and three-year change of the retail network.
Second part is, Analysis, I’m offering you latest information about, distribution methods, and the way the company sells its products. Also, you will be able to see with whom the company has signed partnership agreements, for design, production and distribution. The report finds, …show more content…
That means he wants to sell his high-end products around the world by using an effective global marketing strategy and by keeping in mind what his competitors will be releasing around the world as well. Since Ford has his company throughout the world, job outsourcing has been very beneficial for him. He has been able to maintain his goal of being a global luxury brand by making good products and selling them in stores around the world.”
With effective distribution strategy Tom Ford has managed to place his brand on the global market, and make it one of the world’s famous brands. As I described earlier through this work, his relationship with different world’s regional partners, helped him to enter the various markets in the world. Using effectively direct and also indirect methods of distribution, this brand has become a global brand in very short time. It is difficult to criticize this brand, because one thing is undeniable, and that is; Tom Ford knows how to achieve his set goals …show more content…
In the future, it should continue with covering all of these markets, but especially the Asian market because it is a market where luxury products are sold most. In addition, most countries in Asia recorded high rates of economic growth (China, India, Japan) which increases the purchasing power of the population and creating the conditions for increased sales of the brand. Special attention should be paid to both India market and the market in Hong Kong, because the brand has only one shop-in-shops stores in these countries. Also in future, they should start opening more directly operated stores (DOS), buying back franchises from local partners or ending a partnership with them to take direct control over their stores at Asian market. And all that because, they will be able to better control brand image and oversee