Throughout this modern age, the beauty of a woman has been held to a standard that could be considered fantasy. Women are portrayed in current day media as mostly white, ultra thin, young, and virtually flawless. Real women are rarely seen or heard from. Just as in Victorian England or Mainland China nearly 150 years ago we too have our proverbial corsets and the binding of feet. In today’s world, we are constantly bombarded with our society’s own standard of what is beautiful. According to many credible research projects, exposure to advertisements that promote today’s beauty ideals and standards often cause injury to women of all ages. This harm surfaces in several different ways, including depression, dissatisfaction of body image, self
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What does it have to gain? There are $45.5 billion reasons why the beauty industry in the United States wants to promote its marketing campaigns in the media to women across the nation (Miller, J., 2009). According to Wykes and Gunter, “the beauty industry sets the standard high for beauty and then markets the products that will supposedly help women achieve that standard.” Women are told that if they can’t look good with the countless make-up products, hair dyes or cuts, or the 100 dollar pair of jeans that will no doubt make them look good, they can always buy the dieting products that are sure to achieve desired results without too much effort. Yet, if in the end of all that effort they still don’t achieve the desired results, women can undergo surgery and cut out all the parts of themselves that are not perfect and up to standard. Wykes and Gunter go on to describe the fact “that women who prescribe to all of these so-called media solutions are likely to never be satisfied with the results of any of these products or cures and that their body image will never quite be what they want” (Wykes, M. & Gunter B.
What does it have to gain? There are $45.5 billion reasons why the beauty industry in the United States wants to promote its marketing campaigns in the media to women across the nation (Miller, J., 2009). According to Wykes and Gunter, “the beauty industry sets the standard high for beauty and then markets the products that will supposedly help women achieve that standard.” Women are told that if they can’t look good with the countless make-up products, hair dyes or cuts, or the 100 dollar pair of jeans that will no doubt make them look good, they can always buy the dieting products that are sure to achieve desired results without too much effort. Yet, if in the end of all that effort they still don’t achieve the desired results, women can undergo surgery and cut out all the parts of themselves that are not perfect and up to standard. Wykes and Gunter go on to describe the fact “that women who prescribe to all of these so-called media solutions are likely to never be satisfied with the results of any of these products or cures and that their body image will never quite be what they want” (Wykes, M. & Gunter B.