Today’s global sports industry is worth between a whopping $480 and $620 billion dollars. (Collignon et al. 2011) This includes everything from infrastructure construction, licensed products, sporting goods, and live sports events, furthermore the United States alone brings in over $23 million dollars yearly just in gate, media, and sponsorship revenues. Athletes are used to promote and help sell just about any type of product or service in our society. Professional athletes are some of the most recognizable people all over the world, and companies are aware of this and take full advantage of their marketability.
Movies promote the ideology that athletes are almost “gods” and are something everyone should try to be. In an article written by …show more content…
With a lifetime grossing income of over $90 million dollars, Space Jam is the top grossing basketball movie ever produced by almost $15 million dollars (Richard, 2016). Space Jam, according to the rotten tomatoes website, scored a 63% audience rating and a 37% on the tomatometer. Both of these scores, however, scored above the average mark set for both of the scales (rottentomatoes.com, n.d.). This fantasy/science-fiction film helps depict the image that sports are “larger than life,” and athletes focus primarily on their sport and competition over their families, kids, and lives outside of sports. Thus meaning that they perceive sports to be the most important thing in their lives. My first argument to support this claim depicts the part in the movie where Michael Jordan has been kidnapped and is stuck in the 3 Dimensional world. Jordan never tries to get back to see his family and loved ones. He also doesn’t send for anyone to notify people back in the real world of his current state and location. Jordan is simply focused on the game and playing basketball again. My second argument entails the scenes where the star professional basketball players have had their talents stolen by the Monstars. These players have no idea how to live their lives without basketball. They have placed all of their value into playing basketball and nothing else matters to them. My third and final argument shows how Stanley Podolak, Michael Jordan’s assistant and publicist, is only concerned about getting Jordan back for the “big game.” Podolak also gets made fun of for how bad he is at basketball by the rest of the team and becomes the laughingstock to everyone. They place so much emphases on the importance of playing sports and being skilled that nothing else matters to them. The implications that can be drawn for this movie is the placed on the fact that sports are more
Movies promote the ideology that athletes are almost “gods” and are something everyone should try to be. In an article written by …show more content…
With a lifetime grossing income of over $90 million dollars, Space Jam is the top grossing basketball movie ever produced by almost $15 million dollars (Richard, 2016). Space Jam, according to the rotten tomatoes website, scored a 63% audience rating and a 37% on the tomatometer. Both of these scores, however, scored above the average mark set for both of the scales (rottentomatoes.com, n.d.). This fantasy/science-fiction film helps depict the image that sports are “larger than life,” and athletes focus primarily on their sport and competition over their families, kids, and lives outside of sports. Thus meaning that they perceive sports to be the most important thing in their lives. My first argument to support this claim depicts the part in the movie where Michael Jordan has been kidnapped and is stuck in the 3 Dimensional world. Jordan never tries to get back to see his family and loved ones. He also doesn’t send for anyone to notify people back in the real world of his current state and location. Jordan is simply focused on the game and playing basketball again. My second argument entails the scenes where the star professional basketball players have had their talents stolen by the Monstars. These players have no idea how to live their lives without basketball. They have placed all of their value into playing basketball and nothing else matters to them. My third and final argument shows how Stanley Podolak, Michael Jordan’s assistant and publicist, is only concerned about getting Jordan back for the “big game.” Podolak also gets made fun of for how bad he is at basketball by the rest of the team and becomes the laughingstock to everyone. They place so much emphases on the importance of playing sports and being skilled that nothing else matters to them. The implications that can be drawn for this movie is the placed on the fact that sports are more