Essay about Today's Segmentation Strategies of Colgate-Palmolive

1211 Words Mar 19th, 2012 5 Pages
WS1 Case Study Paper
Indiana Wesleyan University

WS1 Case Study Paper
Colgate-Palmolive Company While many companies provide a similar product there aren’t any that share the same perspective when it comes to the sincere appreciation and willingness to provide like that of Colgate-Palmolive. Their mission statement is unique to them and simply states the following: "As a company that strives to be the best truly global consumer product company, we are committed to doing business with integrity and respect for all people and for the world around us."
Though there is no mention as to a specific product category or consumer aim, there is a direct and straightforward approach to carrying out their business with integrity, the way
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In keeping and developing better business relations with health care professionals, CP has increased and expanded their sales force; thus driving home the importance of each individual who supports and encourages use of their products basis. Regular representative office visits along with integral academic ties are a couple of the ways in which they are hoping to build this aspect of clientele relations (www.colgate.com). Broadcasting their forecast world-wide and not limiting their market to big-business has enabled them to grow expansively. The open-mindedness of making a product(s) that is affordable by all, required by all, and available to all, regardless of status and global location has catapulted them into being top among their peers. In fact, they have even taken to educating their consumers worldwide; providing free and discounted screenings, treatments and thorough how-to instructions in hopes of expressing the importance of oral-health and how their products can help each individual in achieving an improved overall body health (Drug Store News). Not only have these strengths proven valuable, but because of them and their ability to adequately carry them out, new opportunities have been made available to them as well as made it possible for them to offer to continue in their growth. It has been found that by

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