Theory Of Planned Behavior Change

Health behavior change is perhaps the biggest focus of the current generation as they attempt to minimize the costs associated with preventable diseases and deaths across the globe (Eyre, Kahn, & Robertson, 2004). At the top, is the tobacco consumption, followed closely by an unhealthy diet, inactive lifestyle, and alcohol consumption in that order, which, unfortunately, accounts for the millions of deaths around the world. In the United States alone, tobacco use accounts for approximately four hundred thousand deaths annually despite the government spending millions of dollar to create awareness about tobacco effects. Away from tobacco use is the physical inactivity and unhealthy diet, which is the focus of this paper in an attempt to establish …show more content…
It was important that both individual and social aspects be combined to perform a successful behavioral change as advised by Ajzen, the inventor of this theory. Besides, there was a need to have an understanding of how the behavior change was going to occur prior to designing the appropriate interventions to change the particular behaviors. The three aspects of the theory, self-efficacy, attitude, and social norms, were quite instrumental in formulating the right behavior change. Prior to changing the behaviors, it was clear that it would be quite difficult to wake up early in the morning for physical exercise (Tsai & Coleman, 2005). Hence, there was a need for alarm clocks to be availed, which will assist in waking up ready for the exercise. The other component of the theory of attitude was quite important in framing all the consequences of the behavior change to positive in order to be motivator during the actual behavior change (Karimy, Zareban, Araban, & Montazeri, 2015). For instance, it was important to be well aware that participating in an exercise, no matter how difficult it might be, will result in better future health conditions. Finally, the social norm aspect played a greater role in inserting the necessary pressures coming from friends, work colleagues, and family members, who see the need of one changing …show more content…
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