Camel Cigarette Advertising

During the 1950’s cigarettes and other tobacco products were extremely crowd-pleasing and mainstream for American citizens. Throughout the decade a large majority of the population smoked cigarettes or used tobacco in some way. Cigarette smoking was the largest form of tobacco use. Tobacco was viewed as healthy for your body mentally and physically. One of the largest tobacco industries, if not the largest, was Camel. With over 98.2 billion in sales Camel cigarettes were obviously exceptionally popular among the American population. The style of Camel’s advertising persuaded a majority of Americans to purchase Camel cigarettes. The use of Camels style of advertising was perhaps the sole contributor of the tobacco industry 's colossal sales. A specific Camel advertisement from the 1950’s portrays a man sitting and smiling …show more content…
The speaker of this advertisement is Camel themselves and Ezio Pinza who supplies a quote complimenting Camel and their cigarettes. This advertisement is being primarily focused on older teenagers and adults since depending on what state you lived in tobacco use was legal for most minors. The sole intention of this advertisement was to sell cigarettes to the general public for their enjoyment and to succeed in sales this ad portrays a rather cheery tone which makes the audience feel good about what they are buying and persuading them to return to purchase more cigarettes from Camel. In a 1950 Camel cigarette advertisement a famous singer by the name of Ezio Pinza makes an appearance on the front cover. The use of this celebrity appeals to the audience because it shows them that if this celebrity smokes this type of cigarette then they should to. Ezio Pinza also supplies a quote of the advertisement saying “Mildness is all important to me as a singer. I smoke the cigarette that agrees with my throat- Camel! They’re mild! They taste great!”(Ezio Pinza, Camel Advertisement). Pinza saying that Camel cigarettes agreeing with his throat and