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Tobacco Cessation Diffusion

Tobacco Cessation Diffusion

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The article I read, was based upon the Diffusion of Innovation Theory which is, “Diffusion of an Evidence-Based Smoking Cessation Intervention Through Facebook.” The objective of the article was to examine the diffusion of an evidence-based smoking cessation application through Facebook social networks and identify specific intervention components that accelerate diffusion. There is still a demand for effective and a larger spread for tobacco cessation interventions. There have been many efforts to build effective online interventions for tobacco cessation. Their method to accomplishing this was using Facebook.
The method in carrying out this research was recruiting adult smokers through Facebook advertising, between December 2012 and October

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