The ad for the 1950s has a lady in an elegant dress and at the top, in big bold letters there is a statement, “More people smoke Camels” indicating that one can be a part of this cool and elegant group of people. The 1960s ad has a couple in a boat dressed attractively, enjoying their cool and refreshing Newport cigarettes. Jib Fowles is an author who has written numerous articles and books, one of them being “Advertising’s Fifteen Basic Appeals” in this article Fowles explains need for affiliation stating, “to draw near and enjoyable cooperate or reciprocate with another; to please and win affection of another; to adhere and remain loyal to a friend” …show more content…
Yet, modern technology today has manufactured an electronic noncombustible tobacco product that is said to be healthier than a cigarette. The advertisements for the 1950s and 1960s successfully convinced people that cigarettes were good for ones health. Until we entered the 1980s when research was found that cigarettes could cause lung cancer, sooner or later leading to death. Today, cigarette companies do not advertise as much as they used to in the 1950s, 1960s, and 1970s instead, these companies sales are rapidly