To What Extent Can Personality Traits Suggest an Individual’s Preference of Film Genre?

1929 Words Mar 27th, 2011 8 Pages
To what extent can personality traits suggest an individual’s preference of film genre?

Abstract This study investigates the relationship between personality and preference of film genre. Three scales of personality trait were selected from the International Personality Item Pool (IPIP) based on the revised version of the NEO Personality Inventory (NEO-PI-R: Costa & McCrae, 1992) and were assessed using a questionnaire. To assess preference of film genre, 9 film trailers grouped into three main genre categories were watched and rated in terms of interest and likelihood of watching. Results show a significant positive relationship between the personality trait Openness to Experience and preference for Fantasy films.
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Questionnaire were comprised using scales from the International Personality Item pool (IPIP) (2010, 18 November, retrieved from and used items from the revised version of the NEO Personality Inventory (Costa & McCrae, 1992) In each instance a ten-item scale was selected. The facets from each scale were combined randomly to prevent response bias, and were arranged into a 30 item questionnaire, to be answered using a lichert scale ranging between 1 (strongly disagree) and 5 (Strongly agree).

Film trailers to reflect genre preference were selected and trailers taken from the video sharing website ‘YouTube’. The trailers were posted onto a blogging website ( which could then be accessed when administering the trailers and corresponding questionnaire to participants. Film trailers were made anonymous (in that any titles, descriptions and film details were taken off) To assess individuals interest in each film trailer, a brief questionnaire was compiled. For each trailer viewed the participant was asked two questions “please rate how interesting and appealing you thought these trailers were” ( 1 = Extremely uninteresting and 5= Extremely interesting) and “please rate how much you would like to see the films after watching the trailers” (1=would really dislike and 5= would really like).

Participants were split into two halves, the first

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