Tip From Former Smokers Ad Analysis

1301 Words 6 Pages
Register to read the introduction… In a commercial, she explains how she gets ready for her day after undergoing treatments that caused her to lose her hair and her teeth, and to have a laryngectomy, or a partial or complete removal of the larynx from the throat. In an interview, Hall has stated that she used to be a smoker for 23 years, and as a result, she can no longer swim, she has not blown her nose in 11 years and she never will again. Another TV commercial featured a man named Bill Busse, who is from Michigan and diagnosed with diabetes. His diabetes became much worse as a result of smoking. He explains that he has faced numerous health issues such as kidney failure, blindness in one eye, and a leg amputated due to poor …show more content…
The former smokers in these ads intend to deliver the message to the general public on what would happen to those who continue to smoke or even think about smoking. What makes these ads so powerful is the fact that they don’t use actors in them. They feature real life people whose lives have changed forever due to the effects of smoking. They’re not acting, but they’re simply being themselves. They bring a variety of emotions such as sympathy towards whose lives were altered. These ads are intended to bring shock to the viewers into giving up smoking as they show graphic videos and pictures of men and women who were forced to give up activities that they once loved to do due to their limbs being amputated. Viewers will feel empathetic as well, because what happened to these poor people could possibly happen to them if they continue to …show more content…
The CDC institute calls the $54 million dollar campaign a success as Federal health officials have reported that more than 200,000 people quit smoking and about 1.4 million people attempted cessation as a result of the anti-smoking campaign (Thompson). According to Gever, a baseline survey was conducted in March 2012, before the campaign began, with 4,108 smokers and 3,000 nonsmokers, representing 74% and 68% respectively, of those who were invited to participate. A follow up survey was conducted almost immediately the campaign was over responses indicated that the campaign surpassed its goals for reaching smoker and inducing them to attempt to quit. About 78% of the smokers and 74% of the nonsmokers said they saw at least one TV commercial, 17% saw at least one radio ad, 7% saw a billboard, 6% saw an internet ad, and 8% saw a print ad (Gever). In addition 34.8% of smokers who said they tried to quit smoking during the campaign, researchers estimated that 6 million nonsmokers in the US population have talked to their family and friends about the risks of smoking because of the advertisements (Gever). It was estimated that about 330,000 years of human life was saved as people have decided to quit smoking due to the anti-smoking campaign

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