Tiny Compact Home Case Study

Improved Essays
Tiny Modular Home Co. will offer a house that is meant to be bought in sections and connected by a professional installer to become a permanent home. The target market (16 Lodish) of the business would focus on producing sales with young people, senior citizens, and regions that show a higher interest in tiny homes statistically. With this in mind, there will be several variations of modular homes that can be viewed and purchased. But, customers primarily are expected to customize their home using our online customization shopping cart or by filling out an order form that follows similar procedures. Tiny Modular Homes has the desire to be service-oriented and focused on quality. We will have an on-call architect to meet with clients to draw …show more content…
If we could manage to contract with Tumbleweed Tiny House Company, which has already developed a strong reputation I believe we could be set. Although the company would be making a sacrifice of the potential profit, the reputation and ability to market our business as that customer-centered and premium quality material that we are aiming for will be possible through this reseller (199 Lodish). Also, to take into consideration the fact that this addition to their product offering could take away from the attention that customers give to their own product, we could figure a fair percentage division of the profit per house sold and the offering (12 Lodish) is slightly different than Tumbleweed’s because of the foundations, some of their customers may not want a trailer for a foundation and can prefer to opt for our product. In the end, instead of competing with Tumbleweed for similar target segments (17 Lodish), we could work together through exclusive distribution (189 Lodish). After the company has developed a nest for a reputation and profit we could then look into other distributions like direct (185 Lodish), where we could gain more control over our inventory and at an advantage because we will have lowered the risk of business

Related Documents

  • Improved Essays

    Armed with ingenuity and the latest technology, our brightest minds work with you to identify your needs, then tackle project planning to develop an individualized plan to deliver…

    • 226 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    The founders do not plan to sell the product directly to consumers, so they are currently beginning to reach out to businesses that would be potential distributers of the product. The firm would ultimately like to form a partnership with an outdoor sporting store such as REI, Gander Mountain, Cabela’s, or Eastern Mountain Sports. This would be the best way to reach the target market of consumers age 18-35 who are active campers and hikers. Additionally, being placed in an outdoor sporting goods store delivers the message the brand hopes to send, as it is being marketed as a product specifically for this demographic. There is additionally a possibility that a partnership could be beneficial as many of these companies have shipping materials…

    • 912 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Florida Home Case Study

    • 1039 Words
    • 5 Pages

    Goal: to write a blog post about legal problems that can occur when selling a home in Florida Total Word Count In This Document: 1039 Title: ? Trouble In Paradise: Six Legal Problems That Can Happen When Selling Your Florida Home?…

    • 1039 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Dharma Bums Materialism

    • 517 Words
    • 3 Pages

    Instead, memories and emotions can forever be a part of a persons' identity. In recent years, there has been a growing movement in small houses. People purposely choose to downsize to a small house of only a few hundred square feet. A small house costs much less than a regular to own, maintain, and furnish. By spending less money on a house, families can then instead spend their money on different activities and experiences.…

    • 517 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In most cases, the negatives outweigh the positives in the case of living in a tiny home. This unrealistic concept of cramming people into a tiny house and expecting it to be a positive outcome is disproved in several examples throughout Anderssen’s article. At one point, Anderssen brings up the example of a couple who had a movie about their tiny living, only to move out of the small house shortly after its completion: “Remember that couple featured in the documentary Tiny, which depicted their tiny home’s construction and extolled the minimalist lifestyle? They parked the end result in a field in Colorado and never lived in it together full-time. (In a blog, they explained that they left this out of the movie “so as not to spoil the experience of seeing that story unfold on screen.”)”…

    • 1116 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Connecticut Valley Homes

    • 313 Words
    • 2 Pages

    Whether you’re looking to build a quaint cottage, charming craftsman, or coastal getaway home— Connecticut Valley Homes can make your dream home a reality. These expert modular home builders, with offices located in East Lyme, Fairfield, and Westerly, CT, are here to explain the benefits of modular homes. Since 1981, Connecticut Valley Homes has been designing and building custom modular homes in Connecticut, Rhode Island, Block Island, and Fishers Island. First of all, what is a modular home? “Modular” refers to the type of construction, not the type of home.…

    • 313 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    the retail chain Target is opening small stores in urban city in order to attract younger people, this move can be a great way to send these people to a larger Target place in suburban malls for larger shipping strips. For the residential, it can be diversified into two categorizes, which are single family and multifamily. Single family home can be detached or cluster development, detached home in real estate refers to a home has their own unit without sharing any walls with another space, cluster development is a type of land development that buildings and structures shares same land area for common open spaces. Multifamily home can be high rise, low rise and garden apartment, high rise is a building with nine or more floors, a lot of high rise building are located in…

    • 424 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Both Airbnb and HomeAway offer worldwide listings. Not only will you be putting that spare bedroom or guest suite to work, you’ll be collecting extra income or future vacation revenue of your own. Since ICI Homes is Florida’s Custom Homebuilder, it’s easy to find the perfect building plan or ready-to-own home with as many spare bedrooms as you need. Click here to begin your…

    • 427 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Tiny regional computer shows are recognized for offering shoppers the best discount deals. You just need to be wary if you buy there and you need to know how to distinguish the real products from the fake ones. On top of that, sellers there typically demand in cash basis only. Assessing rivalling merchandise has always been the norm of product analysts. In this way, their customers can pick the superior device.…

    • 270 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Written Analysis and Communication I Assignment 2: Decorative interiors Inc Submitted to Dr. Gita Chaudhuri By Nitu Rai Section B On 03.08.2014 July 23, 2006 To, Mr. Rocco Rapini Owner, Decorative Interiors Greater Toronto Area (GTA), Vaughan Canada Subject: Recommendation after analysis of various options for Decorative Interiors Inc.…

    • 1724 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    I know it might be difficult especially since our creative love to takeover. But if a client seems certain on what they want in a design, give them what they want. Also while brainstorming ideas, don’t forget to research. Research is such a key step that most aspiring designers seem to forget. With more valuable information under your belt, the ideas for your design will seem to come to you more easily.…

    • 801 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The first question that you should ask yourself is; what makes a home? For me family is what makes…

    • 1366 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    History Of IKEA

    • 789 Words
    • 4 Pages

    An acronym consisting of the initials of the founder Ingvar Kamprad and his boyhood home of Elmtaryd, and Agunnaryd, IKEA, began its operation in Sweden in 1943 and continues its original ethos based upon cost obsession fused with design culture. Initially, IKEA is a mail-order business selling pencils, postcards, and furniture merchandise. Only on 1955, IKEA started to design its own furniture and over time, flat pack and self-assembly become part of the concept. As of 2013, it was the world’s most successful mass-market seller selling Scandinavian-style home furnishings and other housing goods in 345 stores in 42 countries with retail sales of EURO 29.2 billion. IKEA states “No design, no matter how inspired, finds its way into the catalogue…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Graphic Designers will go on to the internet and find pictures and select…

    • 869 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Pyramid Theory

    • 1518 Words
    • 7 Pages

    The theory of The Fortune at the Bottom of the Pyramid was firstly proposed in 2004 by C.K. Prahalad of University of Michigan and numerous papers and books followed. The principle is that the poor in the world make up 4 billion people and although they survive on 3 $ per day due to their large numbers they are really large potential market. The theory propose that by doing business with the poor there is mutual benefit for both groups: the company make a profit and poverty is relieved. Microsoft founder Bill Gates hailed the book as a blue print to fight poverty with profitability. Professor Prahalad was described as a business profit and received numerous honorary doctorates.…

    • 1518 Words
    • 7 Pages
    Improved Essays