He says “Luce and Hadden wanted to break the news down into categories with each category delivering short punchy news pieces that the busy consumer could quickly understand and absorb” (Wallace). Luce and Hadden were really giving what the customers wanted, the need to know news of the week. The Duo wanted to grab the reader’s attention with the highlighting of their weekly news, so they decided to change the name from “Facts” to “Time” to better fit their goal (Wallace). The first edition of Time Magazine was released on March, 3rd, 1923 with Joseph Cannon on the front cover (Wallace). According to Wallace, the magazine was “32 pages long including six pages of advertising plus the covers and followed Luce and Hadden's original plan by boiling the News down to 22 departments” (Wallace). Over the years, Time magazine has done its best to stick to its traditional views, and satisfying the readers with factual and interesting news. However, today new competition has risen which makes a fight for readers twice as
He says “Luce and Hadden wanted to break the news down into categories with each category delivering short punchy news pieces that the busy consumer could quickly understand and absorb” (Wallace). Luce and Hadden were really giving what the customers wanted, the need to know news of the week. The Duo wanted to grab the reader’s attention with the highlighting of their weekly news, so they decided to change the name from “Facts” to “Time” to better fit their goal (Wallace). The first edition of Time Magazine was released on March, 3rd, 1923 with Joseph Cannon on the front cover (Wallace). According to Wallace, the magazine was “32 pages long including six pages of advertising plus the covers and followed Luce and Hadden's original plan by boiling the News down to 22 departments” (Wallace). Over the years, Time magazine has done its best to stick to its traditional views, and satisfying the readers with factual and interesting news. However, today new competition has risen which makes a fight for readers twice as