Case Analysis Of Tim Hortons

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Tim Hortons is one of the biggest fast food chain restaurants and it is currently the third-largest restraint brand in the world since Burger King and 3G Capital acquired it. It is known for its coffee and doughnuts, they also serve sandwiches (for breakfast or dinner) and soup. Also it is known for its mission statement which is superior quality products and services for their customers. First of all, in 1964, in Hamilton, the original Tom Hortons was founded by a NHL hockey player named Tim Hortons; however, after his death, the investor, his full partner Roy Jones took control of it, he also own the first franchisee which was opened in 1967. The restaurant served only donuts and coffee in the beginning but as time passed they started to serve other products like Timbits, Muffins, Sandwiches, Soups and …show more content…
Tim Hortons had trouble expanding in some areas in the United States because of the competition with the U.S.A companies Dunkin' Donuts, Starbucks and McDonalds; however, it did expand well in places near the Canadian border. Burger King expanded in France by cooperating with other local companies that knows the market: Groupe Olivier Bertrand, along with private equity firm Naxicap Partners. Mr. Joshua Kobza, the chief financial officer of Restaurants Brands International (Tim Hortons and Burger King) said, “It’s not an obvious place that we would do very well”. Also, he mentioned that Burger King had doubts to develop in France because the citizens seemed to prefer formal dinner. As a result, now in France, the second biggest fast food chains is Burger King after McDonalds. In summary, Tim Hortons need to cooperate with local companies that know well the market in order to expand and develop just like Burger King. . Moreover, Tim Hortons is currently trying to expand globally their market in countries like China, United Arab Emirates, Abu Dubai and Saudi

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