Tim Hortons Marketing Mix

The Coil Cup is specifically designed for consumer satisfaction and convenience along with environmental sustainability close in mind. Based on the research we have done about consumer preferences it has been concluded that one of the key issues consumers have with specialty eatery beverages is not with the quality of the product itself, but with the cups and lids used for the product. Cups and lids in most, if not all, specialty eateries lack durability. Chart 1 shows a comparison of the most commonly used beverage cups.1 As we can see, the issues outlined are overall similar: the lid is either harmful or prone to spilling or leaking. There have even been numerous lawsuits against Tim Horton’s and McDonald’s because of hot beverage spills, dating all the way back to the 1990’s. The most recent lawsuit event took place in our very own York University Tim Horton’s in 2014. The 22-year-old university student received second-degree burns from the extra-large tea that had spilt onto her lap.2
With all of this in mind, the Coil Cup we created is specially designed with a lid that has a binding layer that hugs the rim of the cup. This minimizes, if not prevents, leakage of the beverage. …show more content…
Environment Canada promotes the 3Rs: Reuse, Reduce, Recycle and encourages Canadians to close the loop on recycling by purchasing recycled and recyclable goods.3 This is why the Coil Cup lid is made of polypropylene (PP) plastic. Polypropylene is one of the safer recyclable plastics that can be recycled into brooms, auto battery cases, bins, pallets, signal lights, and ice scrapers.4 Polypropylene is exceptionally rugged and unbreakable. Moreover, it offers high resistance to many chemicals and has an increased level of heat resistance. Polypropylene has a melting point of anywhere from 130*C to 171*C and can thus conveniently be used to drink coffees and teas out