Tim cook is the current CEO of Apple, Inc., the world’s most valuable company to date. Before being appointed to the position in 2011, Tim was Apple’s Chief Operating Officer and was responsible for the company’s worldwide sales and operations. He was also responsible for all supply chain strategies, as well as creating relationships with global customers and providing service and support for all products across the global market. Tim’s leadership style is something to be admired given that he is the successor the late Steve Jobs, the mastermind behind some of the greatest technological advances to date. Tim has not only become a successful CEO, but he has also used his past experiences to keep Apple in the number one spot. Through product
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Tim relies on the teamwork and opinion of others in order to make the company successful whereas Jobs had an idea, took on many responsibilities by himself, and expected his executive team to follow suit with his perspectives. Apple may have been a game changer under Jobs and in many ways was unbelievably successful in distinguishing themselves from other competitors within the market. However, the market is changing and becoming increasingly competitive. Consumers are looking for differentiated design, superior quality and performance and at a price they can afford. Jobs perspective of building superior products and charging in some cases more than double that of similar products may have run its course. One example of Cook combating this way of thinking is the all new Iphone SE, a variation if the Iphone 5 that runs nearly the same specs with a price that most people can afford. It is a small sign that Apple is changing its way of thinking in order to gain ground lost in recent years to its main competitor, Samsung, as well as competing with the onslaught of new entries into the market, such as Huawei, that offer similar products at a much cheaper price. Apple is going to need to adapt fast in order to compete with not only its premium product competitors but also …show more content…
After all, Cook had relationships with the suppliers in all the markets that held Apple product, now he just needed a way to build relationships with the buyers. Selling a global product is not an easy task by any stretch of the imagination, but with the experience and knowledge that Cook held on all of the markets that Apple was in, it can be said that he obviously had an advantage over his predecessor. Cook knew how to market Apple to new customers and to use the existing brand recognition that was already in place. An article written recently in Forbes magazine outlines one aspect of Apple marketing that has been proven to make a sale: simplicity. When you see a billboard or commercial advertising an Apple product you might notice just how simple it is. Most of the advertisements consist of a description and a picture of the product, whereas the commercials consist of two men, set against a white background, simply talking about how a Mac is better than a PC. Cook knew that Apple users have some of the highest brand loyalty among all products. He simply needed to build upon this brand recognition in order to reach new potential customers. The way he went about doing this was by using simplicity
Tim relies on the teamwork and opinion of others in order to make the company successful whereas Jobs had an idea, took on many responsibilities by himself, and expected his executive team to follow suit with his perspectives. Apple may have been a game changer under Jobs and in many ways was unbelievably successful in distinguishing themselves from other competitors within the market. However, the market is changing and becoming increasingly competitive. Consumers are looking for differentiated design, superior quality and performance and at a price they can afford. Jobs perspective of building superior products and charging in some cases more than double that of similar products may have run its course. One example of Cook combating this way of thinking is the all new Iphone SE, a variation if the Iphone 5 that runs nearly the same specs with a price that most people can afford. It is a small sign that Apple is changing its way of thinking in order to gain ground lost in recent years to its main competitor, Samsung, as well as competing with the onslaught of new entries into the market, such as Huawei, that offer similar products at a much cheaper price. Apple is going to need to adapt fast in order to compete with not only its premium product competitors but also …show more content…
After all, Cook had relationships with the suppliers in all the markets that held Apple product, now he just needed a way to build relationships with the buyers. Selling a global product is not an easy task by any stretch of the imagination, but with the experience and knowledge that Cook held on all of the markets that Apple was in, it can be said that he obviously had an advantage over his predecessor. Cook knew how to market Apple to new customers and to use the existing brand recognition that was already in place. An article written recently in Forbes magazine outlines one aspect of Apple marketing that has been proven to make a sale: simplicity. When you see a billboard or commercial advertising an Apple product you might notice just how simple it is. Most of the advertisements consist of a description and a picture of the product, whereas the commercials consist of two men, set against a white background, simply talking about how a Mac is better than a PC. Cook knew that Apple users have some of the highest brand loyalty among all products. He simply needed to build upon this brand recognition in order to reach new potential customers. The way he went about doing this was by using simplicity