Competitor analysis
Even unspoken there is no doubt about it that despite the recession coffee shops have flourished while others industries have struggled. Starbucks Corporation has certainly been the most profitable coffee chain in the past few decades while making use of their aggressive expansion strategies to banish most of its competition. They have focused on creating a dense network of stores all around the UK, while also opening up new locations all around the world. Starbucks has entered the UK in 1998 acquiring 65 - Seattle Coffee Company stores and implements its bright, welcoming sofa filled cafes on high streets across the country. By 2005 there were about 200 Starbuck’s coffee shops in London; this is more than in Manhattan. …show more content…
They are the second largest coffeehouse chain and consequently one of the main competitors of Starbucks among other high end coffee brands. After their acquisition in 1995, Costa Coffee has grown to over 2,861 stores across 30 countries. Hereof, alone 1,755 restaurants are situated in the UK followed by over 3,500 Costa Express vending facilities. Costa Coffee is known for supplying roasted coffee to caterers and Italian coffee shops. As a result of their success, they have been voted to the nation’s most favorite coffee shop for the third year in a row. Their estimated turnover contains of …show more content…
£4.95 for a sandwich and any drink)
Price:
Beliefs in premium pricing due to its variety and quality
The price is not a priority: main focus lies in the unique taste
Promotion:
Costa Coffee makes use of a variety of communication tools (e.g. TV, Street Marketing, Press advertising, Coffee Club App on ITunes, Facebook, Twitter and
Even unspoken there is no doubt about it that despite the recession coffee shops have flourished while others industries have struggled. Starbucks Corporation has certainly been the most profitable coffee chain in the past few decades while making use of their aggressive expansion strategies to banish most of its competition. They have focused on creating a dense network of stores all around the UK, while also opening up new locations all around the world. Starbucks has entered the UK in 1998 acquiring 65 - Seattle Coffee Company stores and implements its bright, welcoming sofa filled cafes on high streets across the country. By 2005 there were about 200 Starbuck’s coffee shops in London; this is more than in Manhattan. …show more content…
They are the second largest coffeehouse chain and consequently one of the main competitors of Starbucks among other high end coffee brands. After their acquisition in 1995, Costa Coffee has grown to over 2,861 stores across 30 countries. Hereof, alone 1,755 restaurants are situated in the UK followed by over 3,500 Costa Express vending facilities. Costa Coffee is known for supplying roasted coffee to caterers and Italian coffee shops. As a result of their success, they have been voted to the nation’s most favorite coffee shop for the third year in a row. Their estimated turnover contains of …show more content…
£4.95 for a sandwich and any drink)
Price:
Beliefs in premium pricing due to its variety and quality
The price is not a priority: main focus lies in the unique taste
Promotion:
Costa Coffee makes use of a variety of communication tools (e.g. TV, Street Marketing, Press advertising, Coffee Club App on ITunes, Facebook, Twitter and