Tiger Woods uses pathos to show his emotion that he feels towards his family in order to protect them. “Elin has shown enormous grace and poise throughout this ordeal. Elin deserves praise, not blame.” Woods is explaining to his audience that he does not want to hurt his wife anymore than he already has, and he thinks she needs to be supported by his followers. He acts upset at the fact that bad rumors are being said about his wife Elin; however, she had nothing to do with the affairs. He feels that she should receive praise because he has made her life exceptionally difficult. “The issue involved here was my repeated irresponsible behavior. I was unfaithful. I had affairs. I cheated.” In this quote, Woods admits that this situation is 100 percent his fault. He concedes that he had multiple affairs and he seems upset with himself. Also identified in the apology, “Some have written things about my family. Despite the damage I have done, I still believe it is right to shield my family from the public spotlight.” Tiger Woods is infuriated because the media is pulling his family into the situation, because of his actions, and he doesn’t think it is right. “My behavior doesn’t make it right for the media to follow my 2 ½-year-old daughter to school and report the school’s location. They staked out my wife and pursued my mom. Whatever my wrongdoings, for the …show more content…
His use of rhetoric in his apology only won a few people over. Because he was dropped from major companies: AT&T, PepsiCo Inc., and Gatorade, Woods lost over 20 million dollars in endorsement. His wife Elin divorced him and received a 100 million dollar divorce settlement. The divorce was final on August 23; just six months after his apology (Ferguson). She then ended up buying a 12 million dollar mansion on Palm Beach. In the year of 2013, Wood’s wife demolished the house and built a 21,000 square foot home for 20 million dollars. Inside, it was equipped with luxurious amenities for her children (Hiblen). Golf slowed down a bit for him; sadly he established a back injury. Tiger Woods demolished his reputation, and took a major hit to his wallet. After stacking the deck with reassuring thoughts that he would get his life back together, the last couple of years Tiger Woods has received multiple endorsements. Because Wood’s apology speech was directed to all audiences, he was successful with speaking to the people of America. Sadly, his speech came two months too late, and he lost his fame with well-known companies, as well as his reputation as a