Essay Tiffany & Co Analysis

1368 Words Apr 16th, 2014 6 Pages
Tiffany’s Little Blue Box: Does It Have Any Strategic Significance?

What are the company's vision/mission and objectives?

Vision statement: “Tiffany & Co. collaborates with other 
forward-looking leaders in the jewelry industry and 
with nongovernmental organizations in order to 
positively influence the entire jewelry supply chain”.

Mission Statement: “ to be the world’s most respected jeweler”.

Objectives: To was to remain one of the top higher quality players along with companies like Bulgari and Cartier.

Marketing Strategy
Targets the more affluent population and still maintains their no haggling policy, something which dates back to the original store.
Business Strategy
Strict hiring standards, every employee must
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Additionally, these counterfeit items have been found on online-auction sites such as making an additional challenge for Tiffany’s online market
• Slowdown in the US economy
An estimated slowdown for 2007 in US, has depressed the purchasing power of the retail consumers, which has in turn depressed the revenue growth and margins of Tiffany & Co. Despite a large global market, a slowdown in the US market will put increased pressure on the revenues of the company

90% of overall sales from jewelry selections, a third from silver and gold, and another third from quintessential engagements rings and wedding bands.

2008-2009 due to recession, sales have dropped.
2008 overall revenue decreased by 2.7%.
2009 sales were down 4.9%.
2010 the company rebounded with a growth of 10.9%.
2011 U.S company sales grew 15% to $1.8 billion and overall net sales rose 18% to $3.6 billion. The company’s net earnings also increased 19% to $439 million.

Industry Competitors & Industry analysis

The U.S jewelry industry is 30- billion-dollar industry made up of 56,000 difference businesses, with an annual growth rate of 3.1 percent.
The jewelry industry began to slow down due to the 2008 recession. The sale of luxury goods began to decline. So did the number of retail firms.
Now, the industry to estimated to increase to 3.1 percent through 2016. The number of retail stores is expected to increase

Competitive Force 1:

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