1 Introduction
In "e-Business Model Ontologies" [Gordijn, 2004], Gordijn describes reasons for failure of many e-Business projects and proposes the graphical e3 value ontology to tackle these problems. He states that a lot of business project are unsuccessful, because the stakeholders do not succeed to in getting a common understanding of the project and that companies fail in making the value of the project clear to the customer. Gordijn then describes three viewpoints of the e3 value model. He gives an in-depth look into their components and explains how they help to tackle the mentioned problems. 1
2 Summary
In the first part of the article Gordijn makes clear that in order for a business idea to be successful, all involved parties need …show more content…
The last concept that Gordijn describes in this section is a market segment. It is a composition of multiple actors that share the same interests and have the same interfaces.
2.2 Detailed actor viewpoint
This next viewpoint proposed by Gordijn adds some complexity into the model by taking a more detailed view at the individual actors. He introduces the composite actor. Composite actors appear as one actor in the global actor and consist of multiple elementary actors that are only visible in the detailed actor view.
This viewpoint is used to illustrate a partnership between two stakeholders that offer a common interface. In the global view these stakeholders are viewed as one single actor.
2.3 Value activity viewpoint
The provision of an economic good in the e3 value is called a value activity. Such an operation is always assigned to one actor how is in charge of the activity. This viewpoint shows the assignment of such activities to actors that execute the operation.
2.4 UCM constructs
In the final part of the article Gordijn the path that value exchanges take form a starting point inside the model to its termination point. For instance these path could follow the path of a value
In "e-Business Model Ontologies" [Gordijn, 2004], Gordijn describes reasons for failure of many e-Business projects and proposes the graphical e3 value ontology to tackle these problems. He states that a lot of business project are unsuccessful, because the stakeholders do not succeed to in getting a common understanding of the project and that companies fail in making the value of the project clear to the customer. Gordijn then describes three viewpoints of the e3 value model. He gives an in-depth look into their components and explains how they help to tackle the mentioned problems. 1
2 Summary
In the first part of the article Gordijn makes clear that in order for a business idea to be successful, all involved parties need …show more content…
The last concept that Gordijn describes in this section is a market segment. It is a composition of multiple actors that share the same interests and have the same interfaces.
2.2 Detailed actor viewpoint
This next viewpoint proposed by Gordijn adds some complexity into the model by taking a more detailed view at the individual actors. He introduces the composite actor. Composite actors appear as one actor in the global actor and consist of multiple elementary actors that are only visible in the detailed actor view.
This viewpoint is used to illustrate a partnership between two stakeholders that offer a common interface. In the global view these stakeholders are viewed as one single actor.
2.3 Value activity viewpoint
The provision of an economic good in the e3 value is called a value activity. Such an operation is always assigned to one actor how is in charge of the activity. This viewpoint shows the assignment of such activities to actors that execute the operation.
2.4 UCM constructs
In the final part of the article Gordijn the path that value exchanges take form a starting point inside the model to its termination point. For instance these path could follow the path of a value