Distracted Driving claims thousands of lives on a yearly basis, In 2015 alone it claimed 3,477 lives and another 391,000 lives were injured due to Distracted Driving. That is 3,477 deaths that could have been easily avoided however since many are not properly educated on the issue these lives came to an end. Distracted Driving is any activity that diverts attention from driving, including talking or texting on your phone, eating and drinking, talking to people in your vehicle, fiddling with the stereo, entertainment or navigation system—anything that takes your attention away from the task of safe driving. There are three types of Distracted Driving visual, manual, and cognitive. Visual is anything that causes you to take your eyes off of
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in 1988 the Harvard School of Public Health’s Center for Health Communication launched the U.S Designated Driver Campaign in collaboration with leading TV networks and Hollywood studios. They sought to demonstrate how a new social concept the “designated driver”, could be rapidly diffused through American society via mass communication, like a Public Service Announcement. The campaign broke new ground when the Hollywood creative community agreed to depict the use of designated drivers in scripts of top-rated television programs, such as “Cheers,” “L.A. Law” and “The Cosby Show.” Over a four-year period, more than 160 prime-time episodes incorporated the campaign’s message in sub-plots, scenes and dialogue. Further extending the campaign’s reach, the leading broadcast networks aired frequent public-service announcements during prime time, encouraging the use of designated drivers. And, the campaign generated extensive news coverage. Altogether, we generated more than $100 million per year in media exposure for the campaign’s message — enough for a major new product introduction in the U.S. Our goal was to package …show more content…
Washington State University researchers say drivers can be discouraged from the practice with public service announcements that evoke their fear of death in graphic terms. Looking to curb what former U.S. Transportation Secretary Ray LaHood called “a national epidemic,” WSU marketing professors Ioannis Kareklas and Darrel Muehling recently explored driver attitudes toward texting. They examined various ways to discourage texting while driving through public service announcements, or PSAs. There is also evidence suggesting that texting while driving may be addictive, said Kareklas. “This presents additional difficulties for social marketers attempting to move the needle on this issue,” he said, and creates an even greater need for PSAs to dissuade drivers from the behavior. Kareklas and Muehling focused on young drivers, who have been singled out as more likely to text and drive than older drivers. In an exploratory study using a nationally representative sample of 357 drivers between 18 and 49 years old, they found the respondents generally held a negative attitude toward texting while driving. Still, one-fourth of them said they would probably do it in the following month, as they tended to rationalize their behavior. More than 40 states have banned texting and driving or enacted other restrictions. But research by the Highway Data Loss Institute found
in 1988 the Harvard School of Public Health’s Center for Health Communication launched the U.S Designated Driver Campaign in collaboration with leading TV networks and Hollywood studios. They sought to demonstrate how a new social concept the “designated driver”, could be rapidly diffused through American society via mass communication, like a Public Service Announcement. The campaign broke new ground when the Hollywood creative community agreed to depict the use of designated drivers in scripts of top-rated television programs, such as “Cheers,” “L.A. Law” and “The Cosby Show.” Over a four-year period, more than 160 prime-time episodes incorporated the campaign’s message in sub-plots, scenes and dialogue. Further extending the campaign’s reach, the leading broadcast networks aired frequent public-service announcements during prime time, encouraging the use of designated drivers. And, the campaign generated extensive news coverage. Altogether, we generated more than $100 million per year in media exposure for the campaign’s message — enough for a major new product introduction in the U.S. Our goal was to package …show more content…
Washington State University researchers say drivers can be discouraged from the practice with public service announcements that evoke their fear of death in graphic terms. Looking to curb what former U.S. Transportation Secretary Ray LaHood called “a national epidemic,” WSU marketing professors Ioannis Kareklas and Darrel Muehling recently explored driver attitudes toward texting. They examined various ways to discourage texting while driving through public service announcements, or PSAs. There is also evidence suggesting that texting while driving may be addictive, said Kareklas. “This presents additional difficulties for social marketers attempting to move the needle on this issue,” he said, and creates an even greater need for PSAs to dissuade drivers from the behavior. Kareklas and Muehling focused on young drivers, who have been singled out as more likely to text and drive than older drivers. In an exploratory study using a nationally representative sample of 357 drivers between 18 and 49 years old, they found the respondents generally held a negative attitude toward texting while driving. Still, one-fourth of them said they would probably do it in the following month, as they tended to rationalize their behavior. More than 40 states have banned texting and driving or enacted other restrictions. But research by the Highway Data Loss Institute found