Part 1: Draw upon this week 's course readings and materials to identify and describe three characteristics of today 's marketplace that have shaped our consumer-driven "experience economy." Do you agree that organizations today must build and communicate a strong, value-driven, connection-based brand (internally and externally) in order to survive and thrive?
After reading the textbook chapters for this week’s course material readings, there are three characteristics of today’s marketplace that shape our consumer-driven “experience economy.” The first being the Worldwide Web, also know as, the Internet. Digital technology is another characteristic of today’s marketplace that shapes our consumer-driven “experience economy.” Lastly, social media platforms play a role in how we shape our “experience economy.” Technology has made it easy to purchase items straight from your PC, Smartphone or tablet.
The Worldwide Web or known as the Internet has become the world’s leading competitor when it comes to purchasing selling items. According to Solis, “The future of business …show more content…
As consumers, Pine & Gilmore (2011), explains how digital technology gives us “lifelike interactive experiences” (p. 4). For example, you can share you how you feel about a product by rating the product or writing a personal comment about the product or you can do both on the company’s website. With that being said, if there are negative comments or a one star rating, you may find yourself not wanting to make the purchase of the specific item(s) anymore. Solis (2013) writes, “Businesses must invest in defining not only a positive experience, but also a wonderfully sharable experience. Doing so influences others to join the fray while offsetting negative inquiries and the damaging viral effects of shared negative experiences. (p.
After reading the textbook chapters for this week’s course material readings, there are three characteristics of today’s marketplace that shape our consumer-driven “experience economy.” The first being the Worldwide Web, also know as, the Internet. Digital technology is another characteristic of today’s marketplace that shapes our consumer-driven “experience economy.” Lastly, social media platforms play a role in how we shape our “experience economy.” Technology has made it easy to purchase items straight from your PC, Smartphone or tablet.
The Worldwide Web or known as the Internet has become the world’s leading competitor when it comes to purchasing selling items. According to Solis, “The future of business …show more content…
As consumers, Pine & Gilmore (2011), explains how digital technology gives us “lifelike interactive experiences” (p. 4). For example, you can share you how you feel about a product by rating the product or writing a personal comment about the product or you can do both on the company’s website. With that being said, if there are negative comments or a one star rating, you may find yourself not wanting to make the purchase of the specific item(s) anymore. Solis (2013) writes, “Businesses must invest in defining not only a positive experience, but also a wonderfully sharable experience. Doing so influences others to join the fray while offsetting negative inquiries and the damaging viral effects of shared negative experiences. (p.