Pinterest has many strengths. A user can share, organize and view images by topic, or interest. This helps to differentiate Pinterest from other social media platforms by adding somewhat of a filter to its content. On other social media sites, content related to a single topic could be found in an infinite amount of places and a user would have to search multiple pages in order to find their interests. Pinterest allows users to curate their own bulletin board based on topic and view those belonging to other users. Another strength is that Pinterest also drives more traffic to company sites that Youtube, Google+, and Linkedin combined, as of 2012. This shows Pinterest’s power and ability to connect people and sites beyond just the images on
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80% of its users are women ages 25-44. This means men and younger social media users are untapped potential for Pinterest to expand its user base. Celebrity endorsements and created Pinterest accounts may help pique the interest of these other demographics by creating content that will appeal to them. For example, sports themed pages and content may appeal to men while MTV, Disney, and video game themed pages may appeal to younger users. Threats to Pinterest include other larger tech and social media companies. As Pinterest expands into e-commerce, companies such as Amazon could easily out do Pinterest given they have more capital and resources. Other social media companies, such as Twitter, Facebook, and Instagram, are growing and innovating and if Pinterest cannot keep up then they will not be able to sustain itself. Social networking growth is also expected to plateau by 2013 and copyright laws across the world are barriers to Pinterest ability to …show more content…
Users can also browse other pinboards to discover new content. In 2012 Pinterest’s business model was really non-existent because it was not making any revenue (econsulancy.com). In 2014 however, the company began a beta program to allow its larger U.S. corporate partners to buy advertisements as a part of their "Promoted Pins" program. Promoted Pins is a way advertisers can amplify the reach of a pin by showing it more often in category and search feeds on Pinterest (moneymorning.com). Pinterest may also want to consider licensing their technology and platform for other companies to use in their marketing. This way companies would also have more control and flexibility with their marketing strategies and websites and Pinterest could make more money since it is not yet
80% of its users are women ages 25-44. This means men and younger social media users are untapped potential for Pinterest to expand its user base. Celebrity endorsements and created Pinterest accounts may help pique the interest of these other demographics by creating content that will appeal to them. For example, sports themed pages and content may appeal to men while MTV, Disney, and video game themed pages may appeal to younger users. Threats to Pinterest include other larger tech and social media companies. As Pinterest expands into e-commerce, companies such as Amazon could easily out do Pinterest given they have more capital and resources. Other social media companies, such as Twitter, Facebook, and Instagram, are growing and innovating and if Pinterest cannot keep up then they will not be able to sustain itself. Social networking growth is also expected to plateau by 2013 and copyright laws across the world are barriers to Pinterest ability to …show more content…
Users can also browse other pinboards to discover new content. In 2012 Pinterest’s business model was really non-existent because it was not making any revenue (econsulancy.com). In 2014 however, the company began a beta program to allow its larger U.S. corporate partners to buy advertisements as a part of their "Promoted Pins" program. Promoted Pins is a way advertisers can amplify the reach of a pin by showing it more often in category and search feeds on Pinterest (moneymorning.com). Pinterest may also want to consider licensing their technology and platform for other companies to use in their marketing. This way companies would also have more control and flexibility with their marketing strategies and websites and Pinterest could make more money since it is not yet