Thomas Built Buses Case Study

2955 Words 12 Pages
Company Overview:
New products and new services are developed every day; however, based on the industry of my current profession in transportation the company and product selected is Thomas Built Buses and school bus designs. Thomas Built Buses originated back in 1916 in North Carolina during World War 1 as streetcar manufacturer. It wasn’t until the 1930’s when the company started actually manufacturing and developing the school bus product. It took the company until the 1960’s to actually gain national reputation among school bus leaders. After the 1960’s the company continued to grow and develop and design school buses, from the type A, type C and type D. Over the years, the company continued to grow in size, by reputation, class,
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The FS-65 model was a very popular model among school districts and contractors in the United States. However, to be the best of the best school bus manufacturers, Thomas knew need to be bold and develop something different. If this new design proved to be an industry leader, it would continue to place Thomas the top school bus manufacturer. However, should this newly designed school bus model result in a failure then it would put the company in jeopardy including the company brand and reputation. Until this point, Thomas Built Buses had only made minor changes to the FS-65 model over the years which had proven to be very …show more content…
This begins with promoting pictures of the newly design Thomas Saftliner along with a vehicle brochure providing details about the equipment and how the newly design of the product is an industry leader. This begins with the marketing department. Marketing is tasked with certain key aspects and characteristics to ensure that the Thomas Saftliner C2 has been promoted successfully to obtain the amount of business for profit gains. This begins with direct contact with all markets and dealers within heavy markets to promote the product. Another great marketing key aspect is to promote safety awareness. Thomas buses have always had a great safety record; however, new modification and development of the C2 increases all safety measures for driver, students,

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