Thomas Built Bus Case Study

2955 Words 12 Pages
Company Overview:
New products and new services are developed every day; however, based on the industry of my current profession in transportation the company and product selected is Thomas Built Buses and school bus designs. Thomas Built Buses originated back in 1916 in North Carolina during World War 1 as streetcar manufacturer. It wasn’t until the 1930’s when the company started actually manufacturing and developing the school bus product. It took the company until the 1960’s to actually gain national reputation among school bus leaders. After the 1960’s the company continued to grow and develop and design school buses, from the type A, type C and type D. Over the years, the company continued to grow in size, by reputation, class, profits etc., that the company started to be preyed on other industry leaders. In the 1990’s Freightliner acquired Thomas Built Buses thus adding another great influence for the national influence in the transportation industry.
In the mid 2000’s Thomas Built Bus, did something that not all school bus manufacturers do in the business. Thomas decided to reach out to
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This begins with promoting pictures of the newly design Thomas Saftliner along with a vehicle brochure providing details about the equipment and how the newly design of the product is an industry leader. This begins with the marketing department. Marketing is tasked with certain key aspects and characteristics to ensure that the Thomas Saftliner C2 has been promoted successfully to obtain the amount of business for profit gains. This begins with direct contact with all markets and dealers within heavy markets to promote the product. Another great marketing key aspect is to promote safety awareness. Thomas buses have always had a great safety record; however, new modification and development of the C2 increases all safety measures for driver, students,

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