Arguably the most common reason we do things we know are bad for us is because they give us pleasure. A person may know it is unwise to eat a huge bowl of ice cream before going to bed, since doing so in the past gave them a huge stomach ache, but they do so anyway because it is delicious. We often convince ourselves to do negative things based on our accepted values and priorities. We tend to prioritize what will make us feel good at the present time, rather than weighing in how our decision will negatively affect us in the long run. That is what causes many people to procrastinator; they want to enjoy themselves now although they are aware that doing so will negatively affect them in the future. We may also be influenced into exhibiting
