Gladwell argues that only reason he won his presidency his handsome face and charm. Harry Daugherty was Harding controller and helped look good in the eye of the public, but Harding was not smart on the inside. Gladwell mentions on the study Implicit Association test, where subject tested in associated words for men or careers and women or family. He also explains this different test like racism where subjects associated words and pictures with African American or whit people. Subjects found stereotyping is a mental shortcut and they come use when the categories of race and gender. Gladwell explains people fall on stereotyping things rather than thinking with rational minds. Gladwell also explains that people have a stronger conscious bias towards the woman and colored people. Gladwell towards the end of the chapter explains we can train our unconscious mind to respond differently and improve judgment to be …show more content…
Malcolm Gladwell book Blink: The power of thinking without thinking, connects with psychology by touching bases in topics our thought, feeling and behavior. It connects with our thoughts by how we as humans make can make judgement and intuitive in matter “blink of eye”. Gladwell suggests that rapid decision is usually better than others and the more spend time think about the decision it turns out wrong, he explains with an example with Paul Van Riper, Millennium Challenge military strategy “war game”. It connects feeling by Gladwell explaining the concept of priming which is nonconscious memory concerned with words and objects, he says that negative words can totally change our behavior and them words can actually damage someone perception when it is express to them in a positive or negative way. Lastly it connects behavior with striking, a tragic example of snap judgment, Gladwell clarifies this with the example of four police officer not understanding facial cues and their wrongful behavior cause a innocent person