No Turning Back When Nada (Roddy Piper) discovers a pair of powerful sunglasses that shows the way things really are, there is no way of turning back. In the 1988 movie, They Live, we see a man fighting to free humanity from the mind-controlling aliens. During the 1980’s, it was a difficult time for many people living in the United States. Some examples of ongoing situation during that time were: the cold war and consequences of the regean economics. They live, was one of the first movies to introduce the issue of consumerism and the Reagan era. Both the medium of film and 2-D art were greatly influenced by the dual factors of consumerism and reagan era economics (Reaganomics), and has also impacted many people in which one of them is: Shepard Fairey.
One big influential factor in the movie, They Live, is consumerism. According to the Webster dictionary consumerism is defined as: “The theory that an increasing consumption of goods is economically desirable; also a preoccupation with and an inclination toward the buying of consumer goods” (Webster). When Nada first wears these powerful sunglasses, he gets to see the real truth. The desirable advertising that Nada is used to see used to encourage him to reach a certain lifestyle, and always made him feel as if he needed to consume. However, when Nada wears …show more content…
When Shepard Fairey launches his new brand Obey, we see how he was heavily influenced by They Live. Also, we constantly see how both the medium of film and 2D art was greatly influenced by the dual factors of consumerism and the regeanomics. At first we see Nada following the ‘American dream’, but when he wears the powerful sunglasses his entire perspective changes so he tries to free humanity from these mind-controlling aliens. Not only does the movie show typical character of a man fighting to free humanity, but we also see how we are sometimes being manipulated by
One big influential factor in the movie, They Live, is consumerism. According to the Webster dictionary consumerism is defined as: “The theory that an increasing consumption of goods is economically desirable; also a preoccupation with and an inclination toward the buying of consumer goods” (Webster). When Nada first wears these powerful sunglasses, he gets to see the real truth. The desirable advertising that Nada is used to see used to encourage him to reach a certain lifestyle, and always made him feel as if he needed to consume. However, when Nada wears …show more content…
When Shepard Fairey launches his new brand Obey, we see how he was heavily influenced by They Live. Also, we constantly see how both the medium of film and 2D art was greatly influenced by the dual factors of consumerism and the regeanomics. At first we see Nada following the ‘American dream’, but when he wears the powerful sunglasses his entire perspective changes so he tries to free humanity from these mind-controlling aliens. Not only does the movie show typical character of a man fighting to free humanity, but we also see how we are sometimes being manipulated by