Essay about Thesis

1399 Words Jun 30th, 2013 6 Pages
Comparison of Advertising Strategies of
Safeguard vs. Lifebuoy Soap

Tahir Ajaib Babar
MC070201657
15th May, 2013

Department of Management Sciences,
Virtual University of Pakistan

TABLE OF CONTENTS

Chapter 1
Introduction
Introduction …………….…………………………………...………………………. 3
Background …………………………………………..………………………….……4
Objectives ………………………………………………………..……………….…. 4
Significance…………………………………………………….………………….… 4

Chapter 2
Project Proceedings………………………………………………..……………….....5

Chapter 3
Methodology
3.1 Data collection tools/instruments……………………………………….………..7
3.2 Subjects/Participants……………………………………………….………….....7
3.3 Data processing and analysis…………………………………………….…….....7

Bibliography …………………………………………………………………………8

Chapter
…show more content…
Soon after launch, Lifebuoy soap traveled across the world, reaching countries such as Pakistan, where even today it is still the market-leading brand.
In Pakistan, a large number of children are also effected by a fatal disease, diarrhea every year. It’s been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhea could be avoided. Health and Hygiene education is the core Lifebuoy’s plans.
Lifebuoy has always played a role in times of crisis, helping to prevent the spread of germs and disease. In 2004, Lifebuoy distributed 4 million soap bars Pakistan wide. Same year, Lifebuoy Partnered with Save the Children, an NGO of the Bill Gates Foundation and educated young mothers about health and hygiene, in the rural areas of Pakistan.
In 2005, over 200 000 bars of Lifebuoy soap were donated to UNICEF and the International Committee of the Red Cross to support their earthquake relief operations in Northern India and Pakistan. Lifebuoy have also Partnered with UNICEF by training teams and sending them to the earthquake hit areas for relief and health education.

1.2 Background:
Lever Brothers Company is one of the largest manufacturers of soaps and detergents in the United States. It is well known for such famous brands as Sunlight dish detergents; Wisk, Surf, and "all" laundry detergents; and Caress, Dove, Lifebuoy, and Lever 2000 soaps. Lever

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