Reasoning for creating a social media outlet through Instagram stems from the Social Norms Theory. This theory acknowledges how behavioral change cannot occur if social norms are not considered, which are a group’s beliefs on how others should behave, dictate change. Simply put, members of groups base their decision off others within that group (Schaivo, 2014). The most effective method to accomplishing delivering messages to groups, considering time constraints, is through social media.
Health Literacy
Over the years technology has evolved significantly. Today, nearly seventy-five percent of youth, aged twelve to seventeen have cellular phones, while ninety-three percent have online access (CDC, 2014). In 2014, CBS News