Theories Of Perception And Individual Decision Making

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Register to read the introduction… Profiling occurs when a group of individuals is singled out (ex. Race or ethnicity) for intensive inquiry, scrunity or investigation
Application in the organization: Employment interview, performance expectations*, and performance evaluations.

* Self-fulfilling prophecy: a situation in which a person inaccurately perceives a second person, and the resulting expectations cause the second person to behave in ways consistent with the original perception.

Link between perception and decision making

Individuals in organizations make decisions. That is, they make choices from among two or more alternatives. Individual decision-making is an important part of organizational behaviour. But how individuals in organizations make decisions and the quality of their final choices are largely influenced by their perceptions.

Decision-making occurs as a reaction to a problem. That is, a discrepancy exists between the current state of affairs and some desired state, requiring us to consider alternative courses of action.

The awareness that a problem exists and whether a decision needs to be made is a perceptual issue.

Models of decision
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Choices made today, are largely a result of choices made over the years.

Three ethical decision criteria

Utilitarianism: a system in which decisions are made to provide the greatest good for the greatest number. It is consistent with goals such as efficiency, productivity and high profits. By maximising profits, for instance, a business executive can argue that he is securing the greatest good for the greatest number as he hands out dismissal notices to 15 per cent of his employees. It can result on ignoring the rights of some individuals, particularly those with minority representation in the organization.

RIGHTS FOCUSED: it calls on individuals to make decisions consistent with fundamental liberties and privileges. An emphasis on rights in decision making means respecting and protecting the basic rights of individuals such as the right of privacy, to free speech and to due process. It can create an overly legalistic work environment that hinders productivity and

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