Theories Of Emirates Airline Environmental Policy
Normative Ethical Theories
Code #1: Emirates Airline Environmental Policy
Rule Utilitarianism holds that an action should be evaluated on the basis of their impact on happiness. According to Boylan (66), utilitarianism refers to a theory that presumes “an action is morally right when its effect leads to more utility for a larger group as opposed to other alternatives.” The ultimate aim of utilitarianism is to produce the greatest good. In business context, utilitarian concept encompasses additional tenet: A course of action is morally right if the immediate and future benefits are significant for all affected stakeholders (Weiss 80).
Cost-benefit analysis forms the utilitarianism approach to the eco-efficiency of Emirate Airlines in all its operations, both in the ground and on air. With regard to reduced carbon emissions, the goal is to create a clean environment for living, and thus, according to utilitarianism, …show more content…
The workface is subjected to a common framework of performance appraisal and reward. Categorical imperative requires that people act in a way that they would wish others to act on them. Therefore, an act of dishonesty would be wrong, notwithstanding the motive or consequences of the action. Categorical imperative enforces absolute duties as conditions for reason. Immanuel Kant emphasized on good will and human reasoning as the necessary element for stable moral behaviour. Good will, according to Kant, refers to the “universal moral law”, and that some duties unconditional (Rossouw and Van Vuuren 51). Emirates apply this approach in the development and implementation of basic health and safety measures. It is an absolute duty of the Group to ensure a healthy