Since the solid growth of the major theme parks all over Asia after the tsunami , a 5.8% growth in 2012 numbers have reached an all-time high of about 108.7 million visits. (Global Attractions Attendance Report , 2012).Furthermore it is speculated that visits in Asia will soon overtake the US in numbers.
The customers for our Eco-friendly theme park are from all walks of life, differentiating in ages, race and income. Therefor it was necessary to create different customer personas for each identifiable client group whilst making sure that the personas are perceptible so that it is easier to envision each group and see what motivates and interests them.
The first of the personas would be the backpacker, the concept of backpacking …show more content…
Family holidays are less about catching a break from home routines and more about spending time the family creating memories. It is estimated that families account for about 30% of the leisure travel market around the world. (Yeoman, Backer, & Schanzel, 2012) and theme parks are without a doubt a popular destination. Families usually have a medium to high income level and are high value customers. With different hotels or hostels they have their pick of accommodation that suits their income level. Also with on-site staff that provide babysitting services it gives the parents to explore the premises and enjoy romantic dinners while getting to know the Malaysian …show more content…
The actual size of this segment is hard to calculate as not everyone agrees on what exactly extreme sports holds as a definition. However it has been reported that 69% of overall international travel departures leave from Europe, North America, and South America, and together these three regions account for over USD 263 billion in adventure travel expenditures. (ATTA, 2013) To add to the customers who travel for extreme sport tend to spend a lot more than normal tourist spending up to USD 3,000 (Global Report on Adventure Tourism, 2014) and this means to say that it attracts high value customers. The main age group for extreme sports men and women is between twenty to thirty-five years of age with a predominance in men. In the last decade however, the trend has grown significantly and will continue to do so.
As extreme sports enthusiast, there is an enormous appetite for sports like bungee jumping, white water rafting, jungle trekking and survival courses. Also safety is key and our theme parks certainly offers that. These are all activities which can be deemed eco-friendly (certainly better for the environment than gas guzzling bikes or jet skis) and still contain the adrenaline kick needed. With extreme sports as a growing touristic segment it certainly makes it attractive for our future
The customers for our Eco-friendly theme park are from all walks of life, differentiating in ages, race and income. Therefor it was necessary to create different customer personas for each identifiable client group whilst making sure that the personas are perceptible so that it is easier to envision each group and see what motivates and interests them.
The first of the personas would be the backpacker, the concept of backpacking …show more content…
Family holidays are less about catching a break from home routines and more about spending time the family creating memories. It is estimated that families account for about 30% of the leisure travel market around the world. (Yeoman, Backer, & Schanzel, 2012) and theme parks are without a doubt a popular destination. Families usually have a medium to high income level and are high value customers. With different hotels or hostels they have their pick of accommodation that suits their income level. Also with on-site staff that provide babysitting services it gives the parents to explore the premises and enjoy romantic dinners while getting to know the Malaysian …show more content…
The actual size of this segment is hard to calculate as not everyone agrees on what exactly extreme sports holds as a definition. However it has been reported that 69% of overall international travel departures leave from Europe, North America, and South America, and together these three regions account for over USD 263 billion in adventure travel expenditures. (ATTA, 2013) To add to the customers who travel for extreme sport tend to spend a lot more than normal tourist spending up to USD 3,000 (Global Report on Adventure Tourism, 2014) and this means to say that it attracts high value customers. The main age group for extreme sports men and women is between twenty to thirty-five years of age with a predominance in men. In the last decade however, the trend has grown significantly and will continue to do so.
As extreme sports enthusiast, there is an enormous appetite for sports like bungee jumping, white water rafting, jungle trekking and survival courses. Also safety is key and our theme parks certainly offers that. These are all activities which can be deemed eco-friendly (certainly better for the environment than gas guzzling bikes or jet skis) and still contain the adrenaline kick needed. With extreme sports as a growing touristic segment it certainly makes it attractive for our future