The the Essay

2610 Words Nov 12th, 2015 11 Pages
As per
The Globe and Mail
Published Friday, May 23, 2014 10:25AM EDT

New chief executive officer of Rogers Communications Inc. As of December 2013
Guy Laurence CEO

Resetting company’s management structure.
Fix customer service issues **** poor customer service to be improved by unraveling a tangled mess of corporate structures and separating consumer concerns from business priorities.
Reignite growth.

Restructuring will make Rogers more agile (quote: Guy Laurence)

High level executives removed from office. (shake up)

Senior ranks will be shifted away from daily operations to focus on long-term strategic goals.
The restructuring comes amid an intensely competitive telecommunication’s landscape. For Rogers that has
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We do not view them as easy or quick fixes,” he said in an analyst’s note. “We expect a transition period at the company before we see a meaningful impact on performance.”
As Mr. Rogers and Ms. Rogers cede their operational roles, Frank Boulben, the former head of marketing at BlackBerry Ltd. who has worked with Mr. Laurence at Vodafone, takes over the strategy division on an interim basis.
The restructuring also splits the company’s huge communications division into three, creating consumer and business units and uniting all customer experience functions under one team that reports directly to Mr. Laurence.
As a result, current president of communications Rob Bruce is leaving the company at the end of the year, but will stay to run the consumer business unit until then. “We don’t have a job big enough for Rob” after the changes, Mr. Laurence said, noting that he will leave the company “with his head high.”

An organizational structure defines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims. It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment.
Organizations are a variant of clustered entities.
An organization can be structured in many different ways, depending on their objectives. The structure of an organization will determine the modes in which it operates and performs.
Organizational structure

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