The first update was posted August of 2015 and it implemented a few new specifics in their rules and punishment. Some of which are that you can only host a contest open to entrants 18 or older YouTube can also shut down your channel at any time and without any warning they also will not take any responsibility for whatever legal or financial losses your channel or brand might take. Tons of channels and brands took hits from this update but thanks to other content creators and even subscribers raised money to help out with the rising legal troubles, these issues have caused many creators to leave the …show more content…
Giving them a death sentence. YouTube has made the point that they are not removing the video, so they are not "shutting down" anything, but I feel that anyone who understands this business knows that if you hit people in the wallet, that is where you really hurt them. The poison will be slowly administered, and now we 're just waiting for it to slowly do its job. If anything, this move further drives home the point that content creators need to put their content everywhere. DeFranco urged his viewers to follow him on various other social media platforms, and stressed that he had built his business to be reliant on secondary income sources in the event of just such a scenario. The demonetization has hit YouTube creators across the political spectrum, bolstering both user concern and cries of censorship, but In DeFranco’s first demonetized video, DeFranco was critical of the behavior of the woman who spouted social justice rhetoric in the aforementioned video of a Lyft driver being harassed. As a result, some members of the alt-right movement are claiming that YouTube 's move is actually about "cracking down on anti-SJW media." DeFranco told Vox this is more of a "perception problem for YouTube" than an actual crackdown against the alt-right movement. "The people who have been hit the hardest [by YouTube’s monetization policy] …show more content…
"I 've seen channels dinged now for talking about depression and anti-bullying. And I 've also seen channels like CNN include footage of a Syrian boy covered in blood, after his house was reportedly bombed, and right next to the video is a nice little ad for sneakers. So you get the question, ‘Why me and not them?’" he said. YouTube’s decision could impact YouTubers who already struggle to draw revenue from their channels. YouTube’s move comes the day after the New York Times published an article detailing the Federal Trade Commission’s concern over the blurry line between advertisements and endorsements on internet celebrity platforms. Tangentially, the Times reported that the average YouTube "star" — someone with 3 to 7 million followers — can command nearly $190,000 on average for a single sponsored post placed on their channel. DeFranco disputed this amount, calling it "somewhat bullshit" and pointing out that subscriber numbers don’t automatically translate to user engagement (which generally means "interacting" with a video by commenting on it, sharing it, etc.) — you might subscribe to a channel but never watch it again. YouTube’s decision is a potentially troubling one, especially for the large sector of YouTube that DeFranco labels the "middle tier" of YouTube vloggers — what the