Envizishild Case Study Summary

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The young adult market size is larger than the parents’ because there are people that fit into the eighteen to twenty-five year old range than parents of children between thirteen and seventeen. The parent segment win when it comes to expected growth, because there are many children throughout the country that are close to falling in that thirteen to seventeen range in comparison to that of young adults. When it comes to competitive position the young adult segment has the advantage. It is easier for us to show our strong differentiation from competitors, create a strong brand, and have it associated it with that our unique solution. We would continue to win the mindshare of the market, and therefore defend our turf and influencing the market. …show more content…
We have a unique product, a unique solution to a very common problem therefore it fits for us to use a positioning approach of differentiation. Differentiation in and of itself is set to amplify the uniqueness of our unmatched product. We want the consumers to view Envizishield as an extraordinary solution with no rivals. We look to emphasize the fact that Envizishield is significantly cheaper than completely replacing your phone or even getting your phone’s screen replaced. Envizishield is also a faster and easier option than replacing your phone or even getting your phone’s screen replaced. Envizishield is an easy, quick, and affordable alternative to any other solution for a cracked screen. By us being the one making the market we have the power to set the price, and making that price then become the standard for such a product. If anybody was to come out with a similar product they then would base their prices off …show more content…
From the time you apply Envizishield to your device to the time that your device is shielded it no more an ten minutes. This exponentially decreases the down time with a corrupted screen to a mere ten minutes, compared to the hour plus you’ll have to wait to get your phone’s screen replaced.
Variety: Envizishield presents a number of variety in its products. Envizishield produces two different sized containers, a small bottle with approximately one or two uses and a larger bottle with about three to five uses. As some people prefer Apple products to Sony or Samsung products and vice versa, we’ve created two different sized solutions that are compatible to each device.
Postsale Service: When it comes to postsale service, Envizishield doesn’t leave the customer with nothing. With each Envizishield purchase there is a six month warranty. If within six months of buying and using the product, your device’s screen crack, you get your money back and a voucher to put toward getting your device’s screen replaced.
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