The Wright Event Planner Consumer Analysis

Marketers use marketing techniques to target consumers to purchase goods or services to turn a profit. Marketing a product is critical to the success of every organization. Consumers have positive feelings and that is what makes the brand a valuable asset to the company that owns it. Many companies structure their marketing promotions and programs around building and preserving their brand equity. According to Duane E. Knapp (1999), “To be a strong brand, a company must instill a clear, unwavering consumer perception of the distinctive emotional or functional benefits of its products and services”. According to market analysts, new brands often face hurdles and it is usually risky to buy a brand the consumers are not familiar with. By building …show more content…
She recognized her gift of creativity and detailed organization at the age of 15 while organizing and planning fundraisers and parties for the Hamilton High School Marching band, Gospel and Concert Choir, Homeroom Captain, and Student Council Secretary. After graduation in 1993, she began to plan more functions for church organizations, and baby and bridal showers. In August 1997, the first wedding was planned through its entirety by “The Wright Event Planner”. For years, Kenitra did not charge a fee for her services in order to establish a brand in the Mid-south area. In May 2008, after planning various events, Kenitra received a phone call from new client that would be getting married in 2010. Kenitra was able to reach out to bride and grooms first choice “The Botanical Gardens”, after negotiating prices for the venue and catering services for the bride and groom, the management team of Botanical Gardens asked Kenitra Wright for a card, she informed her that she was very detailed and a great negotiator. The only problem was Kenitra did not have any cards available or a business name. Nevertheless, by August 2010, the event company “The Wright Event Planner” was created. Kenitra set a goal to have cards and paraphernalia ready and available for the management team of Botanical Gardens upon her return for the final meeting for the couple. The Wright Event …show more content…
A company must ensure all aspects of the company’s operations to support this image from its products and service offerings to its marketing programs. When all of the elements support the image of the company and its products, the company has established its trademark. “The Wright Event Planner” is a brand that specializes in professional event planning with over 10 years of experience. We offer an array of services such as Weddings, Parties, Banquets, Showers and many more. Our goal is to bring the clients ideas with our ideas to life. This paper will entail the history, the brand, and the 4P’s of marketing of “The Wright Event