The Wounds Of War Are Not Always Easy To See Meaning

The advertisement I have chosen is depicting a man, wearing a suit, who is longingly looking into a mirror. However, the mirror is not reflecting himself currently, but his past. In the mirror he is wearing an army uniform. The caption that goes along with the advertisement says the following "The wounds of War are not always Easy to See." The product that is being sold is mental help for veterans who have endured pain in their past, and possibly even the present. Better Health the magazine holds this ad, perhaps because the target audience would be those who are looking to lead healthier lifestyles for themselves and those they love. I believe that just by glancing at the picture, an audience from those who read Better Health, would immediately become intrigued by the visual. This is simply because it explains so much truth, and yet is still so complicated that is grabs the attention, and cause the viewer to think about what they are seeing. The viewer would then understand that the soldier is going through pain, yet wants to live a normal life. This causes the viewer to want to help, thus donating money to the foundation. …show more content…
I believe the ad does exactly what is supposed to do, gain the sympathy of consumer to raise donation levels. However, after the viewer realizes the need to help the man portrayed in the advertisement, there is little to no information regarding as to how to do that. Down in the bottom left hand corner, there is a small logo and even smaller than that is the company's website address. This is the only information provided. This may take too much time out a person's day. There should, along with the website, be either a phone number to call, or another form of communication to reach a larger audience of those who want to provide the funds to support