There exist rapidly growing ranks of middle-class consumers that span a dozen emerging nations according to the article “Capturing the world’s emerging middle class” (2010). This growing class spends approximately $6.9 trillion annually and by 2021, this spending amount is expected to reach $20 trillion (Capturing the world's emerging middle class, 2010). These statistical figures are indeed significant to multinational firms now more than ever. Multinational companies continuously study their markets and adopt ways to maximize profit. Catering to this growing middle class may be extremely beneficial to multinational companies if their designated teams identify the needs and ability of specific markets. General Motors was successful in doing
